Strategic Marketing Leader

2 weeks ago

Charlotte, North Carolina, United States BNI Global LLC Full time
About CorporateConnections

Established in 2004, CorporateConnections, a BNI partner company, facilitates business connections and opportunities in a collaborative environment. Our core values drive a personalized level of support among Members, catalyzing commerce, nurturing networks, and fostering friendships. Through regular structured meetings, Members generate measurable results by developing strategic connections with select business professionals.

Job Summary

The Sr. Marketing & Communications Manager plays a key leadership role in developing and implementing strategic marketing and communication initiatives to enhance the organization's brand awareness, reputation, and engagement with key stakeholders. This role will collaborate closely with key positions within the Marketing Department and the Leadership Team to drive cohesive messaging and alignment with key audiences.

Key Responsibilities
  • Develop and execute comprehensive marketing and communications strategies aligned with the company's global objectives.
  • Oversee the global brand positioning and ensure consistency in messaging and visual identity across all platforms and regions.
  • Lead the planning, execution, and evaluation of integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
  • Manage the creation of compelling content for various channels, including digital platforms, social media, email marketing, and digital advertising.
  • Oversee digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns.
  • Collaborate with the Creative Design team on graphics and design support to develop visually stunning and emotionally resonant marketing campaigns and materials.
  • Provide leadership and guidance to the marketing and communications team, fostering a collaborative and high-performing work environment.
  • Develop and manage marketing and communications budgets, allocating resources effectively to achieve strategic objectives and maximize ROI.
  • Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing and communications activities.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field; Advanced degree preferred.
  • Minimum of 3-5 years of experience in marketing and communications, preferably within a global context.
  • Demonstrated ability to create and execute a communications strategy and marketing plan.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Excellent written and verbal communication skills and ability to create compelling messages for diverse audiences.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Proficiency in digital marketing tools and MS Office (PowerPoint, Excel, Word, etc.).
Physical Demands and Working Conditions

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

We are a company that focuses on Building Relationships. With that, we are only hiring for in-person opportunities based in our existing offices.

This is a full-time, exempt paid position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

An equal opportunity employer.

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