Business Development Manager

3 weeks ago

Nitro, West Virginia, United States Genuine Parts Company Full time
Job Summary

The Business Development Manager - Auto Care Sales is responsible for developing and expanding Auto Care program adoption, leading to increased NAPA parts sales for current and new customers. This role involves communicating and executing Auto Care strategic initiatives, new member enrollment, program adoption, sales promotions, and program training.

Key Responsibilities
  • Presents and communicates the value proposition of the NAPA Auto Care program to prospects and customers.
  • Works closely with NAPA Auto Care HQ to provide feedback, ideas, and field insights to drive program adoption, new membership, and sales goals.
  • Hosts meetings in assigned territory to provide training on Auto Care program adoption and utilization.
  • Achieves territory quota on sales, new members, and co-branded projects.
  • Assists local Business Development Generalists (BDGs) in meeting management, community events, and marketing to consumers and potential new members.
  • Provides exceptional customer service and communication to all NAPA Auto Care centers in assigned territory by regularly visiting with NAPA Auto Care members to assist in program adoption, understand customer needs, present programs to address needs, and inform members of key program changes/enhancements.
  • Demonstrates a thorough knowledge of the NAPA Auto Care program and options for members.
  • Reviews NAPA Auto Care monthly initiatives with the sales team to ensure a focus on Auto Care program benefits.
  • Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the company's growth objectives.
  • Executes Auto Care sales programs/strategies aimed at improving the overall effectiveness of the territory, district, and/or area business activities.
  • Conducts periodic account reviews to keep management updated on key progress indicators.
  • Attends, organizes, and manages key events and trade shows, including NAPA Autotech market training.
  • Regularly logs into the Auto Care member site and NAPA Connect to check on new updates.
  • Ensures all members in their market have access to the member site.
  • Consistently meets or exceeds yearly targets.
  • Performs other duties as assigned.
Requirements
  • 3-5 years of previous selling and account management experience, with a solid record of success developing new business while maintaining and growing existing business.
  • A valid driver's license with no DWI convictions within the past four years and not more than three moving violations or two at-fault accidents in the last three years.
  • Ability to travel within assigned territory, including overnight stays as required by the territory.
  • Willingness and ability to work extended hours and weekends as needed.
  • Proficiency with standard corporate productivity tools (Qlik, PowerBI, MS Office, CRM applications, etc.).
  • Current role for at least six months and GPC for one year before applying.
  • Last performance review should reflect meets or exceeds expectations.
  • Not on a Performance Improvement Plan and/or had a written or final warning in the last 12 months.
Preferred Qualifications
  • Bachelor's Degree or equivalent sales/marketing experience.

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