Public Relations Specialist
6 days ago
The Oneida-Herkimer-Madison BOCES School Communications Service is seeking a skilled Public Relations Specialist to provide customized communications and public relations support to public school districts in the OHM BOCES region.
Our team of experienced professionals brings a wealth of knowledge and expertise to ensure our clients successfully inform and engage with their communities. We strive to be communication leaders for public education clients, advising school districts on creative, strategic, innovative and effective communication solutions and collaboratively implementing those plans.
Key Responsibilities:
- Develop and produce a wide range of communications tactics and materials for both internal and external audiences, including but not limited to newsletters, brochures, calendars, news releases, news articles, presentations, etc.
- Publicize and distribute information about school district news, events, programs, services and facilities.
- Advance storytelling, awareness and strategic priorities targeting audiences of students, caregivers, staff, administrators and community members.
- Assist in explaining and communicating complex information related to school programs, policies and operations.
- Work with appropriate school district and/or BOCES staff to ensure content is consistent with communications strategies and plans.
- Plan, create and post engaging, relevant content that aligns with district goals across client websites and social media channels.
- Take and edit photographs to be used in publications and on the web.
- Establish and maintain positive relationships with school staff, local media and the public.
- Work collaboratively with PR and graphic design teams on logistics and assignments for design/photo/video etc.
Requirements:
- Possession of an appropriate level, valid Driver's License at the time of appointment and must be maintained throughout appointment;
- Excellent knowledge of the principles and practices of journalism and public relations;
- Excellent interpersonal, oral and written communication skills, including writing, editing and proofreading in Associated Press style;
- Excellent project management skills;
- Ability to read, interpret, analyze and summarize complex written documents;
- Ability to acquire a knowledge of school district operations and complex educational issues;
- Ability to establish and maintain effective and comfortable working relationships with others;
- Ability to work independently with minimal supervision as well as work effectively in a team setting;
- Ability to balance competing priorities and deadlines, show initiative and common sense, bring energy and flexibility in support of a team environment;
- Excellent knowledge of appropriate media sources for dissemination of information; and
- Broad understanding of traditional and social media platforms, and experience in web content writing and social media content creation.
Benefits:
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
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