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Analytics Solutions Advisor

2 months ago

Atlanta, Georgia, United States AnalyticsIQ Full time
Job Overview

AnalyticsIQ stands at the forefront of people-centric marketing data and predictive analytics. Our vision is to enhance outcomes for all by crafting dependable and predictive data through the fusion of cognitive psychology and data science. We empower both B2C and B2B organizations across various sectors to comprehend their audiences, their behaviors, and the motivations behind their decisions, ultimately aiding brands in refining their marketing and analytical efforts.

Position Summary:

The Data Strategy Consultant plays a pivotal role in identifying and architecting high-impact data and analytics solutions that utilize AnalyticsIQ's offerings to cultivate enduring client partnerships. This role requires a deep understanding of client requirements, the ability to conceptualize solutions, and the skill to estimate the analytical efforts necessary for delivery. The consultant will present data solutions to clients and collaborate with internal data science and analytics teams to ensure successful implementation.

Key Responsibilities:

  • Engage consultatively with potential and existing clients to uncover business challenges and define, design, and implement data-driven solutions.
  • Collaborate with the data science team to conduct exploratory data analyses and profile assessments on client historical data using tools like Alteryx or SAS, generating initial business insights and guiding clients in crafting more effective future strategies.
  • Build and maintain collaborative relationships with internal teams, including analysts, scientists, operations, and sales.
  • Participate in the development of linear and logistic regression models or other advanced statistical frameworks to analyze patterns aligned with client needs, while streamlining the creation of predictive models and analytics services.
  • Review statistical models and monitor their performance, assisting clients in identifying valuable data assets from our proprietary database based on specific use cases.
  • Ensure client satisfaction with delivered data science solutions by actively seeking feedback on performance.
  • Contribute to proposal development and support the presentation of data insights and solutions to clients.
  • Drive new business opportunities by nurturing client relationships and identifying ways to enhance existing data solutions while continuously introducing new data products and analytics services.

Qualifications:

  • Master's degree in data sciences or a related field preferred, or equivalent professional experience.
  • Strong proficiency in reading and auditing datasets from clients/vendors using relevant programming languages (SAS, Alteryx).
  • Solid understanding of statistical predictive modeling techniques.
  • Expertise in segmentation and clustering analysis.
  • Proficient in SAS programming and ad-hoc analyses.
  • Advanced skills in Excel and Tableau for generating complex reports and dashboards.
  • Ability to create visualizations, organize data, and design dashboards with a solid grasp of statistical concepts and data mapping.
  • Familiarity with the digital marketing landscape and experience working with various DMP, DSP, and related digital partners.
  • Exceptional communication skills, both verbal and written, for presenting data in an accessible manner.

Core Competencies:

  • Consulting and Advisory Skills
  • Commitment to Continuous Learning
  • Information Gathering and Processing
  • Team Collaboration

What We Offer:

  • A collaborative and supportive workplace culture.
  • Work-life balance initiatives.
  • Opportunities for employee development and career advancement.
  • Competitive compensation and comprehensive benefits package.
  • 401k plan with company matching.
  • Access to various company and industry events.
  • Paid parental leave and flexible remote working options.
  • Increasing vacation days based on tenure.
  • Employee access to sports and entertainment tickets.
  • Reimbursement for family fitness club memberships.