Brand Manager

4 weeks ago

Bakersfield, California, United States Wm Bolthouse Farms Inc Full time
Job Description

At Wm Bolthouse Farms Inc, we are seeking a highly skilled Brand Manager to join our team. This role will be responsible for spearheading disruptive innovation, identifying consumer-driven platform opportunities across existing and new categories.

Key Responsibilities:

  • Lead development of "new to world" and/or "new to category" disruptive innovation platform by identifying, sizing and prioritizing new whitespace opportunities that have a strong consumer benefit and point of differentiation, complement existing portfolio, and maximize incrementality
  • Develop concepts, positioning, portfolio differentiation, claims direction, pricing strategy, and financial forecasts for new products
  • Partner with Consumer insights to deeply understand the wants and needs of new and existing consumers. Lead development of concept and positioning, and validation with consumers
  • Lead large cross-functional innovation projects with multiple stakeholders, complex inputs and time sensitive deadlines. Partner with key functions including Commercialization, R&D, Operations, Brand, and Sales to bring new items from concept through first production, and facilitate successful hand-off to Brand Management team for go-to-market launch planning

M&A Strategy & Due Diligence:

  • Support the identification and evaluation of M&A opportunities, assisting in building the pipeline by assessing potential target companies and providing a definitive point of view on attractiveness
  • Support due diligence of potential acquisition targets, including market and company analysis and developing a thesis on operational value creation levers

Requirements:

  • Bachelor's degree required; MBA preferred
  • Minimum 4 years of brand management experience in CPG
  • Prior early funnel innovation and commercialization experience
  • A strong collaborator with experience leading external agency partners and internal cross functional teams
  • A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
  • A strong analytical mindset and ability to draw insightful conclusions from consumer research
  • Excellent interpersonal communication and team working skills
  • Comfortable working in a fast-paced, fast-changing environment
  • Strong written and verbal communication skills, including presenting to senior business leaders
  • Proficient in Excel, PowerPoint, and syndicated data (i.e. Nielsen, SPINS, IRI)
  • Proven, reliable work history

Additional Requirements:

  • You are highly skilled at being agile and can pivot priorities on a dime
  • You are a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
  • You have a growth mindset, not afraid to ask questions and committed to growth and development.
  • You have a consumer-first approach, grounded in a passion and curiosity for consumer insights.
  • You are a strong communicator and collaborator who enjoys working with large cross functional teams and agency partners.
  • You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

Preferred Qualifications:

  • MBA
  • At least 2 years of experience in innovation specific role with proven track record of launching successful innovation within food and beverage industry
  • Experience in management consulting or investment banking a plus

Physical Demands:

  • May be required to sit or stand for an extended period of time during work period

HOURS & WORKDAYS:

  • 1st shift (8:00am-5:00pm) Monday through Friday, when business requires before/after hours will be mandatory

What We Offer:

  • Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.
  • Medical
  • Dental
  • Vision
  • Group Life and AD&D
  • Voluntary Life and AD&D
  • Group Short-Term Disability
  • Group Long-Term Disability
  • Flexible Spending Accounts
  • Employee Assistance Program
  • 401(k)
  • Paid Time Off

Equal Employment Opportunity:

  • We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions.

Reasonable Accommodations:

  • Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Wm Bolthouse Farms Inc and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.

Recruitment Agencies:

  • Wm Bolthouse Farms Inc does not accept unsolicited agency resumes. Wm Bolthouse Farms Inc is not responsible for any fees related to unsolicited resumes.

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