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Director of Social Media and Content Development

2 months ago

Richardson, Texas, United States Fossil Full time
Fossil Group Senior Manager

Fossil Group is a leading global design, marketing, distribution, and innovation company that specializes in consumer fashion accessories and consumer electronics. We are seeking a Senior Manager to lead our global social media, content strategy, and influencer marketing efforts.

Key Responsibilities:
  • Develop and Execute a Comprehensive Social Media Strategy: Collaborate with regional leadership to elevate and grow brand awareness across our global markets.
  • Manage and Optimize Content: Develop and execute a comprehensive social media strategy to engage with our target audience, manage and optimize content across multiple channels to drive business results.
  • Build and Maintain Relationships: Build and maintain relationships with key influencers and partners to amplify our brand message.
  • Lead a Team: Manage a team of social media professionals to execute our content and influencer marketing efforts.
  • Stay Up-to-Date: Stay up-to-date with the latest social media trends and best practices to ensure our brand remains competitive.
Requirements:
  • Develop and Implement a Global Social Media Strategy: Develop and implement a global social media strategy that aligns with our business objectives.
  • Manage Social Media Metrics: Analyze and report on social media metrics to inform business decisions.