Omnichannel Analytics Lead

2 weeks ago

Chicago, Illinois, United States AbbVie Full time
Job Title: Omnichannel Analytics Manager

AbbVie is seeking a highly skilled Omnichannel Analytics Manager to lead experimental test design and measurement, and development of Omnichannel analytics insights. The ideal candidate will have a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy.

Key Responsibilities:
  • Own business data/attributes along with data sources and business rules that feed modeling, reporting, and measurement.
  • Articulate business owner needs and support use case ideation and development.
  • Design experimental testing, measurement plans, and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
  • Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
  • Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
  • Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
  • Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
  • Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
  • Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Requirements:
  • Bachelor's degree in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Preferred Qualifications:
  • Strong experience in brand marketing and optimization.
  • Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
  • MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
  • Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc. 3rd party pharmaceutical patients claim data is preferred.
  • Strong written and oral communication, data visualization, presentation, and interpersonal skills.
  • Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
  • Strong planning and project management skills.
  • Ability to distill complex information into concise and impactful stories/presentations.
  • Exceptional analytical, and problem-solving skills and attention to detail.
  • High motivation, strong work ethic, and positive attitude while working under tight deadlines.
  • Masters/MBA or PhD is preferred.
Additional Information:

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

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