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LA Community Engagement and Content Specialist

2 months ago

Culver City, California, United States Pickle Full time
About Pickle

Pickle is a pioneering rental marketplace that is revolutionizing the fashion industry by making high-end clothing more accessible, sustainable, and affordable. Our innovative peer-to-peer model enables users to rent clothes directly from one another, promoting a more environmentally friendly approach to fashion.

Job Summary

We are seeking a highly motivated and creative individual to join our team as an Influencer & Brand Ambassador Associate in Los Angeles. This dynamic role offers a unique opportunity to contribute to the growth and development of our platform, working closely with our LA Community Manager and Director of Operations to drive user engagement and retention.

Key Responsibilities
  • Events and Activations
    • Collaborate with the LA Community Manager to develop a comprehensive activation strategy for the LA market.
    • Plan and execute events and activations, including location sourcing, invite creation, setup, and teardown.
    • Engage with attendees on-site and post-activation to foster a strong community presence.
    • Identify opportunities to amplify events through user-generated content, word-of-mouth, and owned social media channels.
  • Content Creation and Social Media Support
    • Develop a deep understanding of the LA consumer market and create relevant content that resonates with our target audience.
    • Identify and collaborate with up-and-coming social media influencers in the LA area to amplify our brand presence.
    • Compose engaging content for Instagram and TikTok, including original creatives, relatable posts, and informative content that aligns with our brand values.
    • Work closely with the social media team to monitor performance and adjust content strategy to optimize results.
    • Engage with followers through direct messages and comments on social media platforms.
  • Closet Management
    • Support the LA Community Manager in managing direct communications with influencers and owners.
    • Handle user inquiries and orders for managed closets, ensuring timely and efficient responses.
    • Establish and maintain inventory management systems, including damage audits and cleaning.
  • Ad Hoc Growth Initiatives
    • Research and identify top LA-focused substacks, niche media outlets, and potential partners to expand our network.
    • Draft, send, and track emails and push notifications to specific user cohorts to drive engagement and conversion.
Requirements
  • Excellent attention to detail and strong organizational skills.
  • Ability to multitask and prioritize tasks effectively.
  • Problem-solving skills and ability to work independently to produce high-quality results.
  • Comfortable working behind and in front of a camera, with a passion for creating engaging video content.
  • In-depth knowledge of the LA consumer market and the ability to translate that knowledge into effective marketing strategies.
  • At least 2 years of experience living in LA, with a strong understanding of the local social and influencer scene.
  • Internship experience in fashion, early-stage startups, influencer partnerships, social media, or related fields.
  • Passion for fashion and a strong understanding of the industry.
Preferred Qualifications
  • College graduate with a Bachelor's degree in Business, Marketing, or a related field from an LA school (e.g., UCLA or USC).
  • Active participation in LA communities where our target audience spends time (e.g., UCLA, influencer groups, fashion communities, gyms, meetup groups).
  • Established relationships with LA-based influencers or similar individuals that we can tap into to amplify growth.
  • Lives within our core operational area (between or near Santa Monica to Hollywood).
  • Demonstrated ability to execute in a fast-paced and scrappy fashion, with limited budget and resources.
  • Valid driver's license and access to a car (helpful for event setup and closet management).