Marketing Analytics Strategist
5 days ago
At Netflix, we're redefining the way people enjoy entertainment globally. We strive to bring new stories to millions of people worldwide by promoting our exclusive content. Our comprehensive conversation strategy is built on innovative and culturally relevant campaigns that drive conversation. As a crucial component in shaping this strategy, data plays a vital role. In Content & Marketing Data Science and Engineering (DSE), we focus on delivering data products and insights that support our business partners in making complex decisions. We're a highly collaborative team partnering across Netflix to drive impact.
Job DescriptionWe're seeking a talented Senior Data Scientist to provide key insights and thought partnership to our marketing decision makers. You will generate insights by scoping and executing deep dive analysis and experimentation with global marketing teams, consumer insights, and finance and strategy. You will also be the primary point of contact for our Product Marketing, BizOps, and Content Services partner team and will play a critical role in aligning and coordinating the efforts of the various other DSE peers that partner with the Marketing team. In success, you will collaborate on existing priorities but also will propose and execute on new opportunities.
Responsibilities:- Be a strategic thought partner with business stakeholders to define high-impact analytical problems and innovative ways to solve them with data.
- Develop statistical models explaining campaign engagement and performance, Marketing impact, and other key behavioral patterns.
- Facilitate the Marketing cross-functional DSE pod, ensuring the DSE partnership efforts with Marketing efforts are aligned.
- Translate analytic insights into actionable recommendations for business improvement, and communicate these findings clearly to a broad audience.
- Identify and proactively socialize Marketing insights, especially those that may be impactful to other business areas.
This role features ample opportunity for project ownership, leadership, and direct influence on impactful business decisions. The salary range for this position is $170,000 - $720,000 per year, depending on experience and qualifications.
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