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Marketing Strategist

2 months ago

Beverly, Massachusetts, United States Willow Network, Inc. Full time
Job Description:

Role Overview: We are seeking a highly skilled Marketing Specialist to join our team at Willow Network, Inc. as a full-time remote role. The successful candidate will be responsible for developing and executing data-driven marketing campaigns, creating engaging content for financial advisors, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:

  • Develop and execute data-driven marketing campaigns to drive financial advisors to our sales team.
  • Create high-converting audience segments, ads, and landing pages to drive engagement and conversions.
  • Design and deliver webinars to warm up financial advisor leads and educate them on our products and services.
  • Develop and distribute compelling newsletters, infographics, blog posts, and LinkedIn articles to establish thought leadership and build brand awareness.
  • Create and improve sales materials, including brochures, case studies, and sales sheets, to support our sales team.
  • Automate multiple touch points with leads to nurture and convert them into customers.
  • Collaborate with our content partners to develop high-quality content for financial advisors.
  • Report directly to the VP of Marketing and collaborate with sales, customer success, and product teams to drive business growth.

Requirements:

  • Experience in the financial services or wealth management industries.
  • Demonstrate a deep knowledge of HubSpot, LinkedIn Ads, and Canva.
  • Excellent sales, marketing strategy, and research skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and remotely.
  • Bachelor's degree in Marketing, Communications, Business, or related field.

Additional Details:

  • This role is remote, but we are located in the Greater Boston area.
  • We communicate frequently on Slack and expect you to be engaged with our team.
  • You will work independently and collaboratively with others.

Compensation: Salary + equity