Digital Marketing Strategist

5 days ago


Sunnyvale, California, United States Crawford Group Full time
About the Role

Crawford Group is seeking a seasoned SEO Strategist to drive organic growth and visibility for our B2B property, encompassing four major business units: Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions.

Key Responsibilities
  • Develop and execute sophisticated growth strategies to drive incremental organic traffic to our B2B properties
  • Build and maintain competitive analysis matrices to track keyword performance and inform content strategy
  • Present findings to key stakeholders and advocate for SEO initiatives
  • Conduct thorough keyword research and discovery to identify opportunities for organic search visibility
  • Evaluate and integrate emerging AI-driven automation tools and techniques into our SEO strategy
  • Provide regular reporting and analysis on SEO performance using Adobe Analytics and Google Search Console
  • Collaborate with cross-functional teams to integrate SEO best practices into content development and website architecture
Requirements
  • 5+ years of experience in SEO, with a focus on enterprise-level strategy and execution
  • Proven track record of driving organic growth for large-scale websites or digital properties
  • Excellent communication and presentation skills
  • Strategic thinker with the ability to prioritize initiatives based on business impact and resource availability
  • Strong understanding of SEO tools and analytics platforms
About Crawford Group

We are a leading provider of marketing, digital, creative, events, and communications talent solutions for marketers. We believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.



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