Email Marketing Specialist

3 weeks ago


Foster City, California, United States QuinStreet Full time
{"title": "Email Marketing Campaign Associate", "description": "Job Summary

We are seeking a highly skilled Email Marketing Campaign Associate to join our team at QuinStreet. As a key member of our Email team, you will be responsible for developing, maintaining, and optimizing email marketing campaigns to drive business growth and customer engagement.

Key Responsibilities

  • Collaborate with cross-functional teams to manage and execute email campaigns, ensuring seamless execution and flawless delivery.
  • Design and develop email messages that adhere to industry best practices, utilizing responsive design to ensure optimal user experience.
  • Oversee the email production process, ensuring timely creation and delivery of high-quality emails.
  • Analyze campaign results, providing insights and recommendations to improve email performance and drive business growth.
  • Conduct thorough analysis of results, developing testing plans to continuously improve email performance and deliverability.
  • Optimize emails for deliverability, open rates, conversion rates, and mobile rendering, ensuring maximum impact.
  • Problem-solve deliverability issues, including detailed analysis of bounces, spam complaints, opt-outs, and ISP server responses.
  • Manage special email requests for clients, coordinating timelines and deliverables to meet business objectives.
  • Develop and manage a best-in-class email marketing strategy, driving business growth and customer engagement.
  • Manage the email marketing budget, forecasting and tracking projections against actuals to ensure optimal ROI.

Requirements

  • Undergraduate degree in a related field.
  • 0-2 years of experience in digital marketing, with a strong understanding of Internet-based consumer behavior.
  • 6 months to a year of experience managing email campaigns of at least 1 million emails/month in scale.
  • Tactical, hands-on experience in high-volume email marketing environments.
  • Strong understanding of email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards.
  • Experience with multiple ESPs and fluency with basic tenets of email system architecture.
  • Comfortable with HTML and CSS.
  • Proven ability to analyze data and attention to detail in producing deliverables.
  • Self-starter with excellent communication and problem-solving skills, able to thrive in a fast-paced environment.

About QuinStreet

QuinStreet is a leading online performance marketing company, founded in 1999 and headquartered in Foster City, CA. We are committed to providing exceptional customer experiences and driving business growth through innovative marketing solutions.

"}

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