Director of Marketing and Product Strategy

2 weeks ago

Gillette, Wyoming, United States Join Digital Full time
Join Digital: Director of Marketing and Product Strategy

Join Digital is a fast-growing company redefining enterprise networking using AI to optimize connectivity for people, devices, and systems. We're seeking a seasoned Director of Marketing and Product Strategy to lead the development and execution of product marketing strategies, drive demand generation, and grow market share for our Enterprise Network solutions.

Key Responsibilities:
  • Develop compelling product positioning, value propositions, and messaging that resonates with target customers and differentiates our solutions from competitors.
  • Develop and execute go-to-market strategies for new product launches, ensuring alignment with sales, product management, and customer success teams.
  • Create and implement campaigns that drive lead generation, customer acquisition, and pipeline growth, including digital marketing, content marketing, webinars, and events.
  • Conduct ongoing market research to understand industry trends, customer needs, and the competitive landscape, and use insights to influence product development and marketing strategies.
  • Build strong relationships with key industry analysts and earn recognition and positive reviews from Gartner, IDC, Dell'Oro, and Forrester, reinforcing product leadership and innovation.
  • Create sales enablement materials, including pitch decks, product collateral, case studies, buyer personas, customer journey, and battle cards, to equip the sales team with the tools and training needed to close deals.
  • Work with sales and product to build and promote customer success stories and case studies, showcasing the value of Join Digital solutions.
  • Monitor and analyze the performance of product marketing initiatives and demand generation campaigns, reporting on key metrics and ROI to senior leadership.
Requirements:
  • Bachelor's degree in marketing, business, or a related field (MBA is a plus).
  • 7+ years of product marketing experience in the technology industry, preferably with a focus on data networking, including wired and wifi networks, network security, SASE, SaaS.
  • Preferred experience in AI, analytics, ML, or observability, and familiarity with IT service providers, managed services, and cloud services.
  • Working knowledge of HubSpot, Microsoft Office package, ZoomInfo, Google Sheets, Google Analytics, and Google Ads.
  • Proven track record of leading successful go-to-market strategies and demand generation campaigns.
  • Strong understanding of network technologies and the B2B technology market.
  • Experience working closely with sales, product, and executive teams to develop effective sales enablement materials.
  • Analytical mindset with the ability to use data and metrics to drive decisions and measure success.
  • Excellent written and verbal communication skills, with the ability to create compelling product messaging and marketing content.
  • Strong project management skills and the ability to work in cross-functional teams.
  • Ability to thrive in a fast-paced, growth-oriented environment.
What We Offer:
  • An exciting, fast-paced, high-growth company where you can make an impact from day one.
  • A company that makes decisions based on facts and data, where your work makes a difference.
  • A small and experienced team that welcomes the knowledge and experience you bring and values your contribution.
  • Amazing customers that absolutely love the technology and trust Join Digital to provide critical digital services every day.
  • A great management team that provides unmatched transparency into the business and welcomes diverse ideas and critical thinking.
  • A PFC (Primadonna-Free Culture).
Benefits:
  • Health, vision, and dental care (we pay 100% for employee; 50% for family).
  • Employee Stock Option participation.
  • 401k participation.
  • Unlimited PTO.
  • Generous company holidays.
  • Sabbatical after each five (5) years of service.

Compensation: $125-200K depending on experience and geographic location.

Join Digital is an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status, or sexual orientation.

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