Strategic Communications Manager

3 days ago


Baltimore, Maryland, United States InsideHigherEd Full time

About the Role

InsideHigherEd is seeking a highly skilled Strategic Communications Manager to join our team. As a key member of our Communications Practice, you will play a critical role in advancing the field of public sector innovation by developing and implementing a comprehensive communications strategy.

Key Responsibilities

  • Content Planning and Delivery
    • Develop and implement a long-term communications strategy in collaboration with internal and external partners.
    • Track and evaluate the effectiveness of content strategies using benchmark criteria.
    • Collaborate with stakeholders to develop and advance the Center's voice and brand integrity across all platforms and media.
    • Oversee the creation of communications and news content, including web and media relations tools.
    • Manage and advance the Center-wide editorial calendar and content delivery for the Center's brand(s).
    • Analyze and report on audience definition and engagement, marketing performance, and brand coverage and positioning.
  • Social Media and Digital Engagement
    • Create a social media strategy with an emphasis on audience growth and development.
    • Oversee the creation of all social media and marketing content.
    • Oversee digital metrics reporting and analytics.
    • Manage strategic content performance and tools development.
    • Ensure brand visual and voice consistency across all social media channels.
    • Collaborate with stakeholders to generate ideas to drive inbound traffic and both organic and paid engagement for digital channels.
  • Brand, Outreach, and Media Relations
    • Support the development and execution of a comprehensive brand management strategy including online and direct marketing and media relations.
    • Contribute to media relations efforts by identifying compelling or stakeholder-valued media placement opportunities; creating and maintaining relationships in media; developing and producing media advisories and press releases; and helping to coordinate media availabilities, interviews, public speaking opportunities and other opportunities for external exposure.

Requirements

  • Bachelor's Degree in a related field.
  • Five years of related experience.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

What We Offer

InsideHigherEd offers a competitive salary and benefits package, as well as opportunities for professional growth and development.



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