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Strategic Marketing Manager with Sales Focus

2 months ago

College Park, Maryland, United States Hubstaff Full time

Marketing Executive Role Overview:

The Marketing Executive will play a pivotal role in crafting and executing impactful marketing strategies aimed at enhancing sales conversions. This position requires a proactive approach to designing and implementing comprehensive marketing campaigns that effectively engage potential customers.

Key Responsibilities:

  • Develop and oversee innovative marketing strategies to boost sales performance.
  • Create and execute targeted marketing campaigns to draw in prospective clients.
  • Refine sales funnels to ensure optimal conversion efficiency.
  • Evaluate critical performance metrics to enhance campaign effectiveness.
  • Work collaboratively with various teams to ensure unified marketing initiatives.
  • Keep abreast of the latest trends and advancements in digital marketing.
  • Administer the marketing budget with precision and accountability.

Qualifications:

  • Demonstrated experience in a marketing executive capacity with a focus on sales funnel enhancement.
  • In-depth knowledge of digital marketing channels and strategies.
  • Familiarity with marketing automation platforms and customer relationship management software.
  • Strong analytical capabilities and adept problem-solving skills.
  • Exceptional communication and interpersonal abilities.