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Lead Product Marketing Strategist

2 months ago

Arlington, Virginia, United States Dandelion Energy Inc. Full time

Position Overview: We are in search of a visionary and proactive Senior Director of Product Marketing to spearhead our initiatives at Dandelion Energy Inc. In this essential role, you will orchestrate the formulation and implementation of marketing strategies specifically designed for builders and installers, bolstering our expanding national sales force, and ensuring our state-of-the-art geothermal solutions are effectively communicated to the appropriate audiences. Your proficiency will be vital in establishing our products as the leading option for cost-efficient, energy-saving heating and cooling systems.

Location: This position is based in our headquarters.

Key Responsibilities:1. Tailored Marketing Strategies
  • Collaborate closely with sales and executive teams to devise marketing strategies that cater to our diverse customer segments.
  • Utilize a mix of direct sales efforts, industry events, advertising campaigns, and public relations to enhance customer engagement.
  • Identify and assess participation in regional events that align with our sales goals.
  • Craft compelling sales messaging that effectively conveys Dandelion's value propositions to various stakeholders.
  • Prepare and refine engaging presentation materials for our sales team to showcase our products to potential clients and partners.
  • Develop high-quality content for our website, including insightful blog posts that highlight industry trends and company news.
  • Create comprehensive case studies and white papers that demonstrate the advantages of our products in practical applications.
2. Digital Marketing Management
  • Oversee the company's online presence, ensuring the website is optimized for search engine visibility (SEO) and search engine marketing (SEM), while managing our social media platforms to enhance brand visibility.
  • Drive lead generation through targeted advertising campaigns aimed at attracting and converting prospective customers.
  • Continuously monitor and evaluate marketing performance metrics to assess the effectiveness of our digital initiatives.
3. Market Research and Analysis
  • Compile a detailed list of target customers based on thorough market research and segmentation analysis.
  • Maintain comprehensive competitive intelligence to understand the strengths and weaknesses of market competitors.
  • Stay updated on industry trends and best practices.
Qualifications:
  • Minimum of 8 years of experience in a product marketing capacity.
  • Experience in B2B environments with extensive national enterprise sales teams.
  • Background in a startup setting.
  • Bachelor's degree from an accredited university (honors preferred).
  • Strong analytical abilities with a knack for problem-solving and innovative thinking.

Compensation: Competitive salary range of 160k-175k

  • 401k retirement plan
  • Stock and equity options
  • Paid sick leave and vacation time (PTO)

About Dandelion Energy: Since our inception from Google X in 2017, Dandelion Energy has been revolutionizing home heating through the development and installation of innovative geothermal heat pump solutions. We engage directly with homeowners and collaborate with some of the largest home builders in the nation. Our team has elevated the profile of geothermal heat pumps on a national scale, designed the most efficient residential heat pump in the country, successfully advocated for policies favoring electrification, and executed high-quality installations of thousands of geothermal heat pumps across the Northeast.

Our diverse team comprises experts in hardware engineering, HVAC installation, drilling, solar financing, behavioral economics, and high-growth operations, among other fields. Driven by the ambition to catalyze a widespread transition to sustainable and affordable heating and cooling solutions, our work is both challenging and fulfilling.

Dandelion Energy is an equal opportunity employer dedicated to fostering diversity and inclusion. We encourage qualified individuals from all backgrounds to consider this opportunity.