Digital Marketing Strategist

4 weeks ago

Chicago, Illinois, United States TBWA\Chiat\Day Full time
Marketing Specialist for Real Estate Marketing

We are seeking a dynamic Marketing Specialist to join our team at Lincoln Property Company. This role requires a strategic thinker with a deep understanding of the commercial real estate market and the ability to create compelling marketing materials that align with our brand guidelines.

Key Responsibilities:
  • Create Marketing Materials: Work with marketers and business partners to gather/curate content and execute marketing tactics including brochure development, email campaigns, social media tiles, websites, direct mail, event support materials.
  • Design and Implement Email Campaigns: Use HubSpot to design and manage email marketing campaigns, ensuring they align with our brand guidelines and effectively reach our target audience.
  • Managing the Workflow: Manage workflow and approval process for all assigned marketing projects.
  • Tracking and Analyzing Campaigns: Track digital results and assist in analyzing data.
  • Stakeholder Communication: Communicate with key stakeholders professionally and expertly, providing guidance on messaging and marketing strategies to ensure clarity and effectiveness.
  • Lincoln Brand Ambassador: Ensure marketing efforts are aligned with Lincoln's best practices and style guidelines.
  • Real Estate Market Understanding: Develop and maintain an understanding of the Commercial Real Estate industry to create relevant and impactful marketing strategies and to give guidance appropriately to our internal clients.
Qualifications:
  • Experience: Minimum of one year of professional experience in a similar marketing role, preferably within the real estate sector.
  • Technical Skills: Proficiency in Adobe Suite and experience with email marketing and CRM platforms such as Mailchimp, Constant Contact, or HubSpot.
  • Communication: Exceptional communication skills with the ability to articulate complex ideas clearly and professionally.
  • Creativity: Strong creative acumen with the ability to produce visually appealing and effective marketing materials.
  • Team Oriented: Works well with others in a cross-functional way to get the job done.
About Lincoln Property Company:

Lincoln Property Company is one of the largest private real estate firms in the United States. We offer a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders and occupiers, supporting the entire real estate lifecycle across asset types, including office, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-use properties, throughout the United States, United Kingdom, and Europe.

All job offers are contingent on completion of a background check and proof of eligibility to work in the United States.

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