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Paid Search Specialist

2 months ago

St Louis, Missouri, United States Drive Social Media Full time
Drive Social Media

We are a fast-growing advertising technology company that provides a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.

Job Title: Paid Search Specialist

We are seeking a skilled Paid Search Specialist to join our dynamic Web & Search Team. In this role, you will manage and optimize paid search, display, and social media advertising campaigns.

Responsibilities:
  • Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
  • Minimize ad spend waste by coordinating with internal marketing teams (social, email, PPC) to avoid audience overlap and ensure cohesive campaign strategies.
  • Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels (PPC, social, email) and adjust strategies accordingly.
  • Implement automated bidding strategies and reporting tools (e.g., Google Ads scripts) to improve campaign efficiency and save time.
  • Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
  • Use Excel, Tableau, or PowerBI to analyze campaign KPIs (CTR, CPC, CPA, ROI) and generate actionable insights for strategy optimization.
  • Set up and manage conversion tracking using Google Tag Manager, UTM parameters, and tracking pixels to ensure accurate performance measurement.
  • Work with SEO teams to align paid search strategies with organic search efforts, using tools such as SEMRush or Ahrefs to ensure cohesive performance across channels.
  • Conduct competitor analysis to identify gaps and opportunities within the PPC landscape and make recommendations for optimization.
  • Stay Current on Trends
  • Manage and allocate PPC budgets, ensuring maximum ROI while staying within spending limits.
Requirements:
  • Bachelor's degree in business, marketing, data analytics, or a related field.
  • 2+ years of experience in PPC management, data analysis, and campaign optimization.
  • Advanced Excel skills with the ability to create complex reports and analyze large datasets.
  • Experience with Google Ads, Bing Ads, and other paid advertising platforms.
  • Proficient in Google Analytics and other web analytics tools for tracking and reporting.
  • Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
  • Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
  • Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
  • Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
  • Experience with conversion rate optimization (CRO) and A/B testing.
  • Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
  • Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
  • Experience with competitor research and benchmarking to inform campaign strategies.
  • Google Ads or Bing Ads certification is highly preferred.
  • Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
  • Strong communication skills, with the ability to collaborate with cross-functional teams and present complex data insights.
Why Drive Social Media?

We are a company that has been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google. We pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners.

We are a 200+ employee company that has been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, Buzzfeed, Entrepreneur Magazine, Startup Grind, and Medium Business Journal.

We offer a range of benefits, including full health, dental, and vision benefits, 401k with up to a four percent match, and an agile and fast-paced environment.

We have offices in Saint Louis, Miami, Atlanta, Nashville, and Tampa, each with its own unique features and benefits.

We are an equal opportunity employer and do not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.