Account Based Marketing Strategist

4 days ago


Reading, Pennsylvania, United States Insight Global Full time
Job Description

We are seeking a highly skilled Account Based Marketing Manager to join our team at Insight Global. As a key member of our product development team, you will play a crucial role in ensuring that our marketing efforts are aligned with our business objectives.

The ideal candidate will have a strong understanding of marketing and sales principles, as well as experience with salesforce and marketo. You will be responsible for working with our team to identify what content and messaging will be successful with targeted accounts and individuals, and helping the team understand how to use intent data, behavior data, and interaction data.

We are committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

To be successful in this role, you will need to be self-motivated and self-sufficient, comfortable working in an unstructured environment, and have strong strategic thinking and people skills. You will also need to have a strong understanding of marketing and sales principles, as well as experience with salesforce and marketo.

Key Responsibilities:

  • Develop and execute ABM strategies to drive business growth
  • Work with the product development team to ensure alignment with marketing efforts
  • Identify and develop content and messaging for targeted accounts and individuals
  • Help the team understand how to use intent data, behavior data, and interaction data
  • Collaborate with cross-functional teams to drive business results

Requirements:

  • Strong understanding of marketing and sales principles
  • Experience with salesforce and marketo
  • Self-motivated and self-sufficient
  • Comfortable working in an unstructured environment
  • Strong strategic thinking and people skills


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