Brand Marketing Coordinator
2 weeks ago
At TheFork, we are dedicated to enhancing the dining experience by connecting diners with their favorite restaurants. Our innovative solutions empower both diners and restaurateurs, making the process of discovering and booking tables seamless.
Your Role:
Brand Strategy Implementation
As a key player in our marketing team, you will oversee the execution of our brand strategy tailored for the Swiss market. This includes launching our brand in the German-speaking regions, enhancing global brand visibility, and supporting product introductions.
Media Planning and Partnerships
Collaborate with the Marketing Manager to select effective media channels (including display, radio, and TV) and monitor KPIs to assess media performance. Identify significant external events and establish strategic brand partnerships to enhance our presence.
Content Creation for B2C & B2B
Utilize your creativity to develop compelling campaigns and content for both consumer and business audiences in French. You will define key messaging and themes for our annual marketing plan, ensuring alignment with CRM and sales initiatives.
Public Relations and Community Engagement
Lead the development of our PR strategy and manage relationships with our PR agency in the Swiss-French market. You will also implement community engagement plans and social media strategies that resonate with our brand values.
Customer Satisfaction Monitoring
Regularly assess brand awareness and customer satisfaction metrics, making recommendations for improvements based on your findings.
Qualifications:
We are looking for candidates with a Bachelor's or Master's Degree in Marketing or relevant experience. A background in marketing, brand management, or public relations is essential, along with excellent writing skills and a passion for creating engaging content.
What We Offer:
We provide a supportive and inclusive work environment, competitive salary, and benefits including flexible working arrangements, continuous learning opportunities, and lifestyle benefits. Join us in our mission to revolutionize the restaurant industry.
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