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Senior CRM Marketing Strategist

2 months ago

Seattle, Washington, United States Expedia Group Full time


If you require assistance during the recruitment process due to a disability, please contact our Recruiting Accommodations Team through the Accommodation Request form.

This form is intended solely for individuals with disabilities who need support or adjustments in applying and interviewing for a position.

Position Overview:
Are you passionate about travel and eager to connect with customers through impactful communications? Expedia Group is seeking a dedicated and enthusiastic CRM professional to join our Traveler Engagement and Loyalty team.

The Senior Marketing Specialist will be responsible for executing email campaigns, push notifications, in-product promotions, and landing page designs.

Key Responsibilities:
- Collaborate on the creation and implementation of global marketing campaigns for Expedia and VRBO brands.
- Communicate the significance of our rewards program, which serves 145 million members across our brands.
- Identify marketing opportunities by gaining insights into traveler behavior through analysis, testing, and performance tools.
- Plan and execute campaigns that involve multiple teams.

Project Management:
- Conduct A/B testing with clear hypotheses and objectives.
- Brief the Production team on the requirements for building your campaign using our advanced communication platform.
- Ensure campaigns are developed to high standards and meet customer experience expectations.
- Analyze campaign performance using self-service tools like Tableau.

Qualifications:
- Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent professional experience.
- Minimum of 3 years of experience in a CRM role, ideally within the e-commerce or online marketing sectors.
- Proven ability to collaborate with creative and marketing teams to design innovative marketing strategies.
- Strong communication skills and the ability to work effectively across teams.
- Exceptional attention to detail when managing complex projects and time-sensitive initiatives.
- Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud, or similar tools is advantageous.

Compensation:
The total cash range for this position is competitive and may vary based on factors such as location, budget, and individual qualifications.

Benefits:
Expedia Group is proud to offer a comprehensive benefits package to support employees and their families, including medical, dental, and vision coverage, paid time off, and an Employee Assistance Program. To encourage each employee's passion for travel, we provide wellness and travel reimbursements, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

About Expedia Group:
Expedia Group powers travel for everyone, everywhere through our global platform. We believe that travel is a force for good, helping people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to support partner growth and success while facilitating memorable experiences for travelers.

Expedia is committed to fostering an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.