Web Specialist

4 weeks ago

Baltimore, Maryland, United States Johns Hopkins University Full time

Job Summary:

The Johns Hopkins University is seeking a skilled Web Specialist to join its Marketing and Communications team. This role plays a crucial part in advancing the university's marketing and communications initiatives by developing, deploying, and maintaining web technologies that support the school's strategic goals.

Key Responsibilities:

  • Web Development & Maintenance: Design and maintain website pages, forms, calendars, and other web-based content within the school's content management system (Drupal). Proactively audit content to ensure freshness and accuracy.
  • Stakeholder Consultation: Provide expert advice to school leaders and stakeholders on deploying web content effectively to meet project objectives.
  • Project Management: Coordinate with teams, and manage multiple web projects simultaneously, ensuring timely completion.
  • Analytics & Reporting: Monitor and analyze web performance metrics, supporting the Web Strategy and Analytics Manager to improve outcomes and make data-driven recommendations.
  • Governance and Accessibility: Provide training and uphold governance standards. Understand and recommend ways to continually improve accessibility across Carey's web presence.
  • Collaboration & Support: Work closely with peers and stakeholders to accomplish objectives, occasionally providing content update support, chatbot, and other digital tools.
  • Vendor Coordination: Oversee the work of contracted vendors or temporary employees as needed for project completion.
  • Continuous Improvement: Stay up-to-date with digital marketing trends, best practices in UX/UI, SEO/SEM, ADA compliance, and web analytics to continually enhance the effectiveness of the school's website.

Requirements:

  • Digital Marketing Expertise: Proven experience in digital marketing, web analytics, and content creation, with a strong portfolio showcasing successful web projects.
  • Project Management: Ability to manage multiple concurrent projects, set priorities, and meet deadlines.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to vary communication style depending on needs of stakeholders.
  • Technical Proficiency: Strong understanding of CMS platforms (preferably Drupal), HTML, CSS, and UX/UI best practices.
  • Analytical Thinking: Experience in creating and analyzing web performance reports, with a focus on continual improvement and optimization.
  • Collaboration: Demonstrated success in working collaboratively across teams and with stakeholders at all levels.
  • Adaptability: Ability to quickly adapt to changing priorities, manage stress, and handle unexpected interruptions.
  • Detail Orientation: Excellent attention to detail, including proofreading capability.
  • Commitment to Excellence: A strong work ethic with a commitment to quality, creativity, and innovation.

Preferred Qualifications:

  • Three or more years professional experience in web development and maintenance using CMS.
  • Experience in web design and content creation.
  • Proficiency in web analytics tools.
  • Experience with Drupal CMS.
  • Strong communication skills and experience in higher education marketing or communications.
  • Working knowledge of SEO and strong command over web accessibility standards.
  • Working knowledge of JIRA, HTML, CSS, JavaScript and BrightEdge.
  • Experience with marketing automation tools and managing content in apps.

Equal Opportunity Employer:

The Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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