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Head of Fitness Operations

2 months ago


Exton, Pennsylvania, United States Maxx Fitness Clubs Full time
Job Overview

Position: Director of Fitness

Core Responsibilities:

· Leadership and management role

· Exceptional communication abilities

· High level of attention to detail

· Strong customer service orientation

· Team collaboration

The Director of Fitness (DOF) serves as the primary advocate for Personal Training services. This role focuses on enhancing member experiences rather than merely instructing trainers on fitness techniques.

The DOF acts as a New Member Integration Specialist, collaborating closely with the General Manager to refine onboarding practices and conduct initial consultations. You will engage with new members to promote personal training services through our tailored software solutions.

Key Duties:

  • Proactively manage the scheduling of training sessions
  • Coordinate trainer availability and session bookings
  • Ensure completion of daily training sessions
  • Process weekly payroll for trainers
  • Monitor and manage outstanding debts and payment cancellations

Focus on essential operational tasks that foster a robust and sustainable Personal Training presence in the facility, including:

Recruiting talent by reaching out to potential personal trainers for preliminary interviews
• Showcasing trainer profiles for the company website.
• Encouraging staff involvement in Personal Training
• Managing uniform orders and payment collections for trainers.

Conduct monthly performance evaluations for trainers and maintain records of any disciplinary actions
• Gather monthly employee performance assessments
• Daily outreach to new members via calls and emails.
• Follow up with members who missed booking appointments.

Daily Tasks: Engage with new members through calls, texts, and emails using the club's communication platform.
• Follow up with members who have not scheduled consultations.
• Confirm all client training appointments with trainers weekly.
• Dedicate time each week to interview prospective trainers alongside the General Manager.

The Director of Fitness must possess strong interpersonal skills, confidence, and a proactive approach to sales.

Summary of Main Responsibilities:

The overall scope of your responsibilities is outlined below, though it may be adjusted to ensure departmental and club success.

Sales Management:

The Director of Fitness collaborates with the General Manager to train front desk staff, aiming for a 70% appointment setting rate for qualified personal training prospects each month. Ensuring club managers drive member engagement through personal training sales at a rate of 2% monthly, alongside promotions and in-club events.

Human Resources Management:

Responsible for interviewing, hiring, training, and, if necessary, terminating personal trainers. While some processes may involve the club GM, direct oversight of trainers falls under the DOF's purview.

Team Performance Oversight:

The DOF ensures adherence to personal training protocols among team members, providing corrective coaching as needed. Additionally, the DOF must monitor sales performance and closing rates to ensure departmental goals are met and substitute trainers when necessary.

Scheduling Responsibilities:

The Director of Fitness is tasked with ensuring that all personal training departments are adequately scheduled to meet demand. The DOF may need to adjust their schedule to accommodate unforeseen circumstances. Typically, successful personal training programs expand their teams as they grow, resulting in a dynamic scheduling environment.

Administrative Duties:

The Personal Training Program is multifaceted and requires ongoing oversight. The DOF will learn all reporting aspects related to personal trainers. Since general gym membership drives the entire process, effective communication between the DOF and GM is crucial for success. The DOF will be trained on reporting by the GM and will receive comprehensive support in all operational areas. The DOF will manage all functions related to the Personal Training Program software and provide necessary data for club reports.

Payroll Management:

The Director of Fitness is responsible for ensuring trainer payroll is submitted to the GM every Monday for processing. Prior to submission, the DOF verifies the accuracy of session counts, making this a straightforward yet essential task.

Member Engagement:

As the fitness industry is service-oriented, the relationship between members and staff is paramount. The DOF is expected to engage with members to ensure satisfaction with our team and services, utilizing both informal interactions and structured feedback mechanisms.

Additional Responsibilities:

Given the diverse tasks associated with the Personal Training Program, the DOF is expected to assist with or lead various initiatives, such as marketing programs, developing trainer biographies, and supporting the GM and other staff as needed. As part of the management team, the DOF is expected to lead by example and contribute wherever necessary.

Secondary Duties:

Act in the best interest of overall club operations and assist wherever necessary to maintain member satisfaction. Duties may include conducting facility inspections, touring prospective members, and assisting at the front desk during downtime.

Work Schedule:

Director of Fitness (DOF) Role Hours - Split Shifts (Monday to Thursday: 9am -12:30pm then 3pm to 7pm), Friday 9am to 1:30pm

PT Hours: Schedule up to 20 half-hour sessions with clients outside of DOF hours and responsibilities.

Compensation:

Salary: The hours dedicated to the Director of Fitness role will vary based on program needs. A general guideline suggests a commitment of approximately 35 hours per week.

Incentives: Achieving sales targets is crucial for the success of the Personal Training Program. The DOF position is performance-driven; increased sales lead to higher earnings.

Employment Conditions:

To qualify as full-time, an individual must establish a consistent schedule of 35 hours per week, which may include a combination of Director of Fitness responsibilities, general club duties, personal training sessions, and demonstrations.

*Includes complimentary membership, paid vacation after 12 months, and a positive work environment.