Product Marketing Manager

7 days ago

Miami, United States VIC Full time

Vic.ai is a pioneering company in the use of artificial intelligence to digitally transform accounting and finance processes, improving productivity, decision-making, and return on investment. Our team has been working towards this goal for over six years, addressing the most manual and inefficient task in accounting - invoice processing - to enhance its speed and scalability. This enables our customers to reinvent their accounts payable operations and improve financial management.

We've successfully processed over half a billion invoices with up to 99% accuracy, helping 10,000+ customers achieve nearly $188 million in cost savings and 6 million hours in time savings. We're proud to have renowned investors and partners, including Costanoa Ventures, Cowboy Ventures, GGV Capital, and ICONIQ Capital.

The Senior Product Marketing Manager will lead Vic.ai's post-product development marketing efforts, product positioning, and messaging to create demand for our products and increase sales. This role requires acting as the 'voice of the customer' and deeply understanding consumer needs and market trends. The successful candidate will address questions about the product, target customers, how to reach those customers, and how to price the product.

Responsibilities
  • Develop optimal pricing strategies, value propositions, product education approaches, and competitive counter-tactics in collaboration with the sales and product teams.
  • Work closely with the product team to educate both internal and external stakeholders on product features and benefits.
  • Create engaging and educational product marketing campaigns (e.g., case studies, sales documentation, product videos, website copy, blog posts, e-guides) that articulate the benefits of our products.
  • Oversight of product launches and moving the product from awareness to adoption in new market segments post-launch, in conjunction with the VP of Product.
  • Conduct market analysis to understand the competitive landscape and help establish product differentiators and what consumers look for in their ideal products.
  • Engage with the analyst community to raise understanding, awareness, and competitive positioning of the Vic.ai product suite.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications, and media placement.
  • Work with major and minor partners to deliver solutions and coordinate joint go-to-market activities.
  • Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle.
  • Assist sales on calls when appropriate to provide deeper dives into the product.
  • Promote the company and next-gen AI platform and products through speaking and presentations both internally and externally.
Requirements
  • Bachelor's or Master's in marketing or a related field.
  • 7+ years of product marketing, product management, or digital marketing experience in a related industry.
  • Strong communication skills.
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results.
  • Ability to develop, organize, and maintain process and training documentation.
  • Proven track record of executing successful product launches.
  • Excellent written and verbal communication skills.
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a growth-stage startup.
  • Preference for working in a collaborative, cross-team capacity.
What You'll Get in Return

Vic.ai is committed to building an inclusive team representing various backgrounds, perspectives, and skills. We value humility and authenticity and encourage employees to bring their original selves to work. As a member of our team, you'll enjoy:

  • A competitive salary and stock options, ranging from $150,000 to $165,000 per year.
  • A 401K plan with an employer match.
  • Health, vision, and dental insurance.
  • A monthly wellness stipend.
  • CitiBike membership.
  • Generous maternity and paternity leave.
  • The opportunity to work remotely with a stipend for home workstation setup.
  • A monthly allowance for office space.
  • Virtual team-building events and swag.
  • A people-focused culture.
  • Generous vacation time, family-friendly environment.
  • Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment.
  • In-person retreats for employees.

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