Digital Product Marketing Strategist

1 week ago


Miami, United States Res-Q Full time

Revolutionize Restaurant Operations

We're Res-Q, a mission-driven team on a quest to transform the service industry. As a Senior Product Marketing Manager, you'll play a pivotal role in driving customer growth, engagement, and retention at Res-Q.

About the Role:

  • You will partner with Product, Marketing, Sales, and Customer Success teams to develop and execute a go-to-market strategy that resonates with our customers.
  • As a self-starter, you'll drive projects from concept to execution, taking ownership of the product marketing narrative and ensuring it aligns with our company vision.
  • You will be responsible for defining and crafting Res-Q's story, collecting customer insights, and using them to inform product development.
  • Shaping how the Res-Q product grows by setting the GTM direction is another key responsibility.

Key Responsibilities:

  • ResQ Positioning: Shape how the world learns about Res-Q through positioning and messaging, owning our go-to-market narrative and creating key product-centric content.
  • GTM Story: Enable our team to tell the Res-Q story by working with our sales team to craft an effective sales narrative.
  • Voice of the Customer: Advocate for customers both internally and externally, monitoring the competitive landscape through research and influencing Res-Q's product roadmap to help our customers succeed.
  • Product Launches: Partner with Product Managers, Engineers, and other stakeholders to successfully bring new products to market, communicating benefits and deepening engagement with our customers.
  • Customer Communications: Own customer segmentation, creating target personas and strategizing effective communication channels and content for each persona.

Requirements:

  • A bachelor's degree in marketing, communications, business, or a related field.
  • 5+ years of work experience in Product Marketing roles.
  • Strong written skills with the ability to avoid enterprise jargon and simplify complex products.
  • Experience developing strategic email marketing campaigns and delivering them via sophisticated tooling.
  • An analytical mindset to measure marketing effectiveness and ROI.
  • The ability to champion customers and solicit feedback through research.
  • Exceptional stakeholder management and project management skills.

Benefits:

  • We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.
  • A comprehensive benefits package, including medical, dental, and vision coverage.
  • A generous 401(k) matching program.
  • A dynamic and supportive work environment.

About Us:

Res-Q is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace that reflects the diversity of our customers and the communities we serve. If you're passionate about revolutionizing the service industry and have the skills and experience to join our team, we encourage you to apply.



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