Director, Product Marketing

4 days ago

Miami, United States Anaplan Full time

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self

Anaplan is seeking a Director, Product Marketing. At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. Ideally, this position will sit in our London, Miami, New York, or San Francisco offices.

Your Impact

  • Strategic Leadership: Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth, at plan or above, for our platform and AI product portfolio. Additionally, grow our business by bringing new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.
  • Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Additionally, research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
  • Product Positioning & Messaging: Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications/solutions to identified customer segments.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales, customer success, sales/partner enablement, and product teams. Key to this is understanding the product's capabilities and developing/refining value propositions to different stakeholders in the buying process.
  • Cross-Functional Collaboration: Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption and customer satisfaction.
  • Content Development: Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations that effectively communicate product value to prospects and customers. Build scalable internal and external facing content for the products you own, and work with the campaigns and field marketing team to drive demand and pipeline of qualified opportunities. Also, collaborate on the development of internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
  • Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data.
  • Product Launch: Ensure successful product release & launch communications as well as refine Anaplan’s ongoing marketing strategies and execution. Work closely with product launch PMO office, CMO, Sales, Customer Success, and other marketing functions to deliver timely and high-quality content in support of our product launch process.
  • Team Leadership: Build, develop, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.

Your Qualifications:

  • Demonstrable experience of product or solution marketing/management experience
  • Demonstrated success in team leadership, management, and development; Experience in leading and developing high-performing teams
  • Bachelor’s degree from an accredited college or university; Masters degree preferred or considerable experience.
  • Experience working with B2B marketing, sales enablement, and cross-functional teams
  • Strong cross-functional collaboration and ability to influence without authority
  • Experience developing marketing content to target key audience members and drive pipeline for your products
  • Deep technical product understanding and experience launching enterprise products and platform features
  • Demonstrated ability to analyze market trends and customer insights to drive strategic decisions.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment
  • Excellent command of English, both verbal and written.
  • Experience in leading and developing high-performing teams.

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

#J-18808-Ljbffr

  • Director, Product Marketing

    1 day ago

    Miami, United States Anaplan Inc Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.Our...

  • Director, Product Marketing

    4 days ago

    Miami, United States Anaplan Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.Our...

  • Marketing Director for AI Product Growth

    1 week ago

    Miami, United States VIC Full time

    Vic.ai is a cutting-edge company specializing in AI technology. We are seeking an experienced Marketing Director for AI Product Growth to spearhead our post-product development marketing efforts, product positioning, and messaging.About the RoleThis key position will be responsible for creating demand for our products and increasing sales through effective...

  • Strategic Marketing Director

    4 weeks ago

    Miami, Florida, United States Royal Caribbean Group Full time

    Job Title: Strategic Marketing DirectorAt Royal Caribbean Group, we are seeking a Strategic Marketing Director to lead the development and implementation of integrated marketing campaigns. The ideal candidate will have a strong background in marketing and experience in launching new consumer products into the marketplace.Key Responsibilities:Develop and...

  • Marketing Director

    6 days ago

    Miami, Florida, United States Contact Discovery Services LLC Full time

    Job Title: Marketing DirectorA highly skilled marketing professional is needed to join our team at Contact Discovery Services LLC. As a leading eDiscovery technology and consulting firm, we are committed to delivering best-in-class service to Fortune 100/500 companies.Salary and BenefitsWe offer a competitive salary starting at $95,000 based on experience,...

  • Marketing Director

    2 months ago

    Miami, United States Saglo Companies Full time

    📢 Join Saglo Companies as our next Marketing Director! 🚀Are you a strategic marketing leader with a passion for driving growth and building brand presence in the commercial real estate industry? Saglo Companies is looking for a dynamic Marketing Director to elevate our brand, attract tenants and investors, and support our mission to be the...

  • Marketing Director

    2 months ago

    miami, United States Saglo Companies Full time

    📢 Join Saglo Companies as our next Marketing Director! 🚀Are you a strategic marketing leader with a passion for driving growth and building brand presence in the commercial real estate industry? Saglo Companies is looking for a dynamic Marketing Director to elevate our brand, attract tenants and investors, and support our mission to be the...

  • Marketing Director

    2 months ago

    miami, United States Saglo Companies Full time

    📢 Join Saglo Companies as our next Marketing Director! 🚀Are you a strategic marketing leader with a passion for driving growth and building brand presence in the commercial real estate industry? Saglo Companies is looking for a dynamic Marketing Director to elevate our brand, attract tenants and investors, and support our mission to be the...

  • Marketing Director

    3 weeks ago

    Miami, United States Saglo Companies Full time

    📢 Join Saglo Companies as our next Marketing Director! 🚀Are you a strategic marketing leader with a talent for storytelling and a passion for shaping a brand's narrative? Saglo Companies is seeking a dynamic Marketing Director to craft and share our story—showcasing who we are, what we stand for, and the impact we make in the communities we serve....

  • Marketing Director

    3 weeks ago

    miami, United States OTH Network: On The House Full time

    OTH Network is at the forefront of the influencer marketing landscape, revolutionizing how top-tier businesses and brands connect with the most influential content creators. Through our innovative platform and seamless payment system, we empower brands to engage with their target audiences in authentic and impactful ways. OTH Network seamlessly gives your...

  • Marketing Director

    3 weeks ago

    Miami, United States OTH Network: On The House Full time

    OTH Network is at the forefront of the influencer marketing landscape, revolutionizing how top-tier businesses and brands connect with the most influential content creators. Through our innovative platform and seamless payment system, we empower brands to engage with their target audiences in authentic and impactful ways. OTH Network seamlessly gives your...

  • Marketing Director

    3 weeks ago

    miami, United States OTH Network: On The House Full time

    OTH Network is at the forefront of the influencer marketing landscape, revolutionizing how top-tier businesses and brands connect with the most influential content creators. Through our innovative platform and seamless payment system, we empower brands to engage with their target audiences in authentic and impactful ways. OTH Network seamlessly gives your...

  • Director, Marketplace Product Sales

    4 weeks ago

    Miami, United States Shorelight Full time

    Director, Marketplace Product SalesLocation: US Remote (Miami, FL, Salt Lake City, Utah or Chicago, IL)About UsShorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven...

  • Strategic Marketing Director

    1 week ago

    Miami, United States Endeavor Schools, LLC Full time

    About the RoleWe are seeking a skilled Strategic Marketing Director to oversee customer journeys, analyze data, and design targeted marketing campaigns to enhance customer retention and lifetime value at Endeavor Schools, LLC.

  • Director, Production

    5 months ago

    Miami, United States The Adrienne Arsht Center for the Performing Arts Full time

    Description Reporting to the Vice President, Operations; the Director, Production oversees in-house production team, resources, and activities associated with the execution of all performances presented by the Arsht Center, its Resident Companies and its four wall renters. Working with the Production team, (14 reports) he/she/they will be responsible...

  • Product Marketing Strategist

    1 week ago

    Miami, United States Meltwater Full time

    Unlock Business Potential with Our Product Marketing Manager RoleMeltwater is a leading provider of social media and online brand management tools, empowering businesses to make better decisions in the rapidly changing digital landscape.We are seeking an experienced Product Marketing Manager to join our team. As a key member of our marketing organization,...

  • Product Marketing Strategist

    1 week ago

    Miami, United States Res-Q Full time

    Unlock Career Growth with ResQWe're a mission-driven team revolutionizing the service industry, and we're looking for a seasoned Senior Product Marketing Manager to join our crew!About ResQWe founded ResQ with the conviction that restaurant operators and service providers deserve a more effective way to operate their businesses. Our SaaS-enabled marketplace...

  • Senior Marketing Communications Director

    7 days ago

    Miami, United States Colliers International Full time

    At Colliers International, we are seeking a highly skilled and experienced Senior Marketing Communications Director to join our team. As a key member of our marketing leadership, you will be responsible for driving creative consistency across all marketing channels and delivering branding and campaign solutions that meet the highest standards.The ideal...

  • Director of Marketing

    1 month ago

    Miami Beach, United States Ink 477 LLC Full time

    As Director of Marketing Manager, you are responsible for the marketing and promotion of our restaurants and events. This role will report into our V.P of Marketing and CEO. You will manage a digital marketing team and work closely with the operations team at the restaurant level. As the Senior Marketing Manager, you will be responsible for creating and...

  • International Healthcare Marketing Director

    6 days ago

    Miami, Florida, United States National Healthcare Solutions, Inc. Full time

    At National Healthcare Solutions, Inc., we are seeking a highly skilled International Healthcare Marketing Director to lead our marketing efforts and drive business growth.About Us:National Healthcare Solutions, Inc. is a leading international health insurance company offering exclusive major medical insurance products and VIP medical services to private and...