Senior Product Marketing Manager

1 week ago

Miami, United States Res-Q Full time
ResQ was founded with the belief that restaurant operators and service providers should have a much better way to operate their businesses. As a first step towards our mission, we have built a SaaS-enabled marketplace that helps fast-growing restaurants manage their repairs and maintenance, empowering them to focus on their customers.

Repair and maintenance is the heartbeat of any restaurant's operations, yet the existing management methods are complex, expensive, and time-consuming. With ResQ, restaurants can simply get connected to qualified service providers, submit jobs, track progress, and pay, all in one place.

We are trusted by the world's leading restaurant brands and are venture-backed by top-tier global VCs - and we are just getting started

Hello Future ResQer

ResQ is looking for a Senior Product Marketing Manager to join our team and help us take ResQ to the next level. As the company's only PMM, you will partner with Product, Marketing, Sales and Customer Success to drive customer growth, engagement and retention at ResQ.

We understand that joining a team is one of the most important choices you make, and adding a team member is one of the most important choices we'll make. We want you to get to know us, and we want to understand how you approach problems, learn, and what motivates you.

We thrive on being transparent and we know working in marketing requires a certain interest and discipline, so we have included some questions to ask yourself to help you choose if this role is right for you at this specific time (if not, then let's connect later)

Are you nodding your head with excitement at the idea of:
  • Defining and crafting ResQ's story to share with the world
  • Collecting customer and market insights, and using them to ensure we are building the right products to meet our customers needs.
  • Partnering with the product development team to deepen engagement with our products
  • Shaping how the ResQ product grows by setting the GTM direction
What you will do:

As Senior Product Marketing Manager at ResQ you will be contributing in the following areas:
  • ResQ Positioning : You will shape how the world learns about ResQ through positioning and messaging. You will own our go-to-market narrative, positioning ResQ in the competitive landscape, and create key product-centric content.
  • GTM Story : You willenable our team to tell the ResQ story by working with our sales team to craft an effective sales narrative.
  • Voice of the Customer : You will advocate for customers both internally and externally. You will monitor the competitive landscape through research and influence ResQ's product roadmap to help our customers succeed.
  • Product Launches : You will partner with Product Managers, Engineers and other stakeholders to successfully bring new products to market, communicating benefits and deepening engagement with our customers.
  • Customer Communications: You will own customer segmentation, creating target personas and strategizing effective communication channels and content for each persona.
Who you are:
  • You have 5+ years of work experience in Product Marketing roles
  • A bachelor's degree in marketing, communications, business, or a related field
  • Strong written skills with the ability to avoid enterprise jargon and simplify complex products.
  • Experience developing strategic email marketing campaigns and delivering them via sophisticated tooling
  • An analytical mindset to measure marketing effectiveness and ROI
  • The ability to champion customers and solicit feedback through research
  • Exceptional stakeholder management and project management skills
Nice to haves:
  • Prior experience working on Marketplace and/or FinTech products
  • Prior experience building and managing CRM campaigns in software like Intercom
  • Prior experience working with design and/or collaborative workflow tools like Figma
  • Familiarity with ResQ's industry and customer personas
  • Growth marketing experience
How you will do it:
  • A self-starter: You wake up, form a plan, and get going
  • Practice Extreme Ownership - including exhibiting a bias for action, a deep desire to understand all parts of our business, including our customers, and partners; taking risks, adapting and learning till you succeed; a mindset to persevere
  • Be open to feedback; listen, learn, and iterate. We're all One Team


What to expect as a candidate:

While we are never perfect, we have aimed to build a process that fosters fairness and helps to minimize bias, this includes structured processes and interviews. Our goal is that everyone interviewed has a positive experience, regardless of the outcome.

Stage 1.: Send us your resume and a note about how your story connects to ours. Feel free to focus on what you have learned rather than just a list of responsibilities. Tell us your story We'll aim to tell you quickly if it is not the right fit so you are always informed.

Stage 2.: Successful candidates will meet with our People and Talent Lead. It will be standardized to keep things fair but also with enough room to show your uniqueness. We'll communicate the salary range now for full transparency. If you like us and we also think there is a fit, we'll invite you to the next stage.

Stage 3.: A virtual interview with the Head of Product. Be prepared for more in-depth questions about your experience and skills.

Stage 4.: This round will be a deep dive interview with the Head of Product and someone from our Marketing team.

Stage 5.: This round will be an interview with our Head of Marketing. You will have the opportunity to learn more about the marketing strategy at ResQ and how you will support both Marketing and Product.

Stage 6.:This round will be a Product Marketing case study that we will ask you to prepare prior to the interview. We will ensure you have adequate time to prepare prior to scheduling you in for this round.

Stage 7.: This is the final stage in the interview process and we will ask you to meet with our CEO, KJ. This will be an informal meeting and will give you an opportunity to learn more about ResQ's vision and mission. KJ will also ask you some more questions and he will, of course, be able to answer any additional questions you might have.

Want to learn more? Keep Reading

We are a mission-driven team and have a big vision to revolutionize the service industry. While on that journey, we recognize that building a startup is very hard. Turning vision into reality in a fast-growing environment takes superhuman efforts and is often one of the most difficult, yet rewarding, things one can do.

We do our best to ensure transparency during all stages of the interview process but we realize it's a lot of information to take in at once so we wanted to centralize everything to make it easier for you to navigate through. We have created a Talent Notion page which will help you learn more about us during the recruitment process.

We are spilling the Tea on all things ResQ, click hereif you want access to the inside scoop Tell your friends, because sharing is caring

ResQ strongly believes that diversity of experience, perspectives, and background will result in a better environment for our employees and a better product for our users. ResQ is an equal opportunity employer. We do not discriminate against applicants based on race, colour, religion, sex, national origin, or disability, or any other status or condition protected by Ontario or local law. ResQ is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

Not Sure You Meet all the Requirements? We know the confidence gap can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you

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