Senior Brand Experience Manager
4 weeks ago
Our client, a leading name in tech, is seeking a Senior Brand Experience Manager to join their Marketing department. This is a 12-month, 40 hours/week assignment with likely extension, requiring onsite work 4 days a week (Mon-Thurs) in the NJ office and remote work on Fridays.
Key Responsibilities:- Ideate creative concepts and tactics to break through competitive noise and create compelling experiences and offers for the consumer.
- Develop clear, concise briefs for creative agencies, drive timelines for asset development, and lead internal reviews with key stakeholders.
- Work closely with the Demand Gen Digital team to continually improve S.com for a best-in-class consumer experience with clear shopping value prop and drive conversion.
- Partner with Digital team members to understand total work streams across CRM, Paid and Social channels to ensure cohesive messaging and landing experiences, as well as personalization when applicable.
- Partner with the Retail Ops team for in-store creative materials execution.
- Lead strategic cross-line of business promotions to drive sell-through.
- Provide and prepare presentations for regular executive share-out.
- Share updates for key activities for team's bi-weekly share-out.
- 5 years of marketing experience working on GTM strategy.
- Experience building relationships with cross-functional teams to influence, drive sales, and execute programs.
- Experience with cross-functional team project management, creative development, and UX and on-site functionality.
- Experience managing agency creative briefings and workflow and understanding of creative asset management, types, and formats.
- Experience writing clear, concise briefs to inspire strong creative output.
- Experience managing and communicating directly with agency partners.
- Any experience in the CPG industry or home appliances.
- Experience working within an ad or marketing agency.
- MBA.
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
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