Business Project Advisor

1 day ago

Bloomington, United States The Cigna Group Full time
Job Title: Business Project Advisor, Campaign Management

Job Summary:

The Enterprise Print and Distribution (EP&D) Campaign Management team is responsible for developing comprehensive targeting specifications documents and managing the campaign life cycle for strategic enterprise communications. As a Business Project Advisor, you will be the primary liaison between the business and Technology partners, responsible for defining campaign targeting specifications and developing the functional requirements document, as well as campaign execution oversight.

Key Responsibilities:

  • Gather communication setup requirements from various functional teams, including campaign targeting, digital communications, and business and technology partners.
  • Analyze, gather, and document business requirements for new communications, enhancements to existing communications, and build, test, implement, and support rollout.
  • Ensure inputs are accurate, complete, and entered into the system of record.
  • Conduct research and analysis to identify issues and resolve them with business & technology partners.
  • Knowledge and experience with building and maintaining data targeting flowcharts in Campaign Orchestration/Journey software.
  • Identify and implement process improvements and develop tools to complete deliverables in an accurate and efficient manner.
  • Manage and report on project status and timelines.
  • Manage the campaign execution calendar.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, Information Technology, or related curriculum preferred.
  • 5+ years of project/program management experience in campaign management, marketing, communications, or related field.
  • Campaign Automation software experience; i.e., UNICA, RedPoint, Alterain, Adobe, or similar.
  • Agile, Atlassian-Jira, Confluence; SharePoint, Alation experience preferred.
  • Moderate SQL skills or familiarity preferred, but not required.
  • High level of confidence and enthusiasm to learn new processes and systems.
  • Excellent communication skills with the ability to speak with technical and non-technical audiences interchangeably.
  • Demonstrated self-initiative and independently manage campaign execution from ideation to implementation.
  • Customer-centric campaign planning and segmentation experience.
  • Strong analytical, planning, problem identification, and resolution skills required.
  • Proven ability to manage multi-channel, direct marketing campaigns and/or database marketing experience.
  • Proven ability to plan for and integrate multiple tasks concurrently as well as work independently.
  • Ability to identify and engage cross-functional teams in support of project completion, while obtaining needed buy-in from stakeholders.
  • Agile, creative thinker, solution, and detailed oriented.
  • High-level of confidence, integrity, enthusiasm, and executive presence.
  • Ability to work in a fast-paced environment, handling multiple priorities.
  • Ability to influence others.
  • Proven ability to work in a team environment.
  • Ability to build strong relationships with peers across the organization.
  • Marketing Services Provider (MSP) experience a plus.
  • Experience in the healthcare industry a plus.
  • Proficient PC skills including Microsoft Office (Excel, Word, PowerPoint) required.

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