Digital Ad Operations Specialist
4 weeks ago
As a Digital Ad Operations Specialist at Crain Communications, you will play a critical role in supporting our digital business as a technical expert. You will work closely with our trafficking team to troubleshoot and implement new products and technology, as well as manage ad system operations, digital product maintenance, and provide analysis to drive strategy for our brand portfolio. This position reports to the Associate Director, Digital Operations and can be office-based in Detroit, Chicago, or remote.
Key Responsibilities
- Work with internal teams to execute ad tagging changes and implement product or enrich technologies to improve advertising offerings
- Vet, prioritize, and enable new ad products and revenue-driving initiatives
- Act as a key resource for ad hoc questions from internal teams
- Work proactively and collaboratively to ensure and validate campaign success
- Troubleshoot escalated campaign issues
- Train internal and brand teams on technology or processes as needed
- Maintain digital products in ad server and manage communication around changes
- Manage relationships with Ad Ops vendors
- Collaborate on inventory management
- Monitor and analyze key revenue & performance metrics
Requirements
- Minimum 3 years of experience in Digital Ad Operations
- Understanding and troubleshooting ability for rich media, video encoding, HTML, HTML5, JavaScript
- Experience with GAM, Jeeng, Teads, or other related ad tech
- Familiarity with ad serving constituent technologies (ad server logic, redirects, pixels, etc.)
- Familiarity with online ad serving concepts (CPM, CPA, etc.)
- Familiarity with DMP, ESP, CMS, CRM and ticketing systems
- Familiarity with behavioral targeting, audience segmentation and programmatic sales a plus
- Exceptional relationship management and communications (written and verbal) with proven track record of cross team collaboration
- Strong analytical and problem-solving skills
- Knowledge of and enthusiasm for emerging media and technology
- Ability to multitask and think creatively in a fast-paced work environment
- Enjoy and adapt to an ever-changing landscape and growing responsibilities
- Ability to self-manage time and complete commitments
About Crain Communications
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all
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