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Senior Director of Marketing for Non-Traditional Generics
2 months ago
About Us
Together, we are dedicated to enhancing global health by making it more affordable and accessible, enabling millions to lead healthier lives.
This mission unites our diverse workforce across nearly 60 countries, representing a rich tapestry of nationalities and backgrounds.
Joining our organization means collaborating with the world’s foremost manufacturer of generic medications, proudly producing numerous items featured on the World Health Organization's Essential Medicines List.
Currently, over 200 million individuals worldwide rely on our products daily. While this is an impressive figure, we continually seek innovative ways to expand our impact and welcome new talent to join us in this endeavor.
The Role
This position within Teva's Generic Marketing division is pivotal for leading and executing strategic marketing initiatives for non-traditional generics.
Managing a varied product portfolio, you will collaborate with a skilled cross-functional team to devise innovative marketing strategies, primarily leveraging non-personal promotion to distinguish Teva in the generic marketplace.
Key Responsibilities
Strategic Planning:
Formulate and articulate a comprehensive marketing strategy. Identify unmet business needs and opportunities.
Utilize market intelligence, category trends, competitor analysis, and performance metrics to pinpoint key segments, growth avenues, and priorities, particularly within the specialty pharmacy sector.
Innovation and Advancement:
Recognize markets and products within Teva's generic pipeline that necessitate non-traditional marketing approaches for success. Develop and implement creative go-to-market strategies and marketing plans employing non-personal promotional tactics, including market access initiatives.
Financial Management:
Operate with a financial perspective and acumen. Oversee departmental budgets. Identify opportunities to enhance product profitability where directly accountable. Utilize internal and external resources effectively.
Focus and Value:
Collaborate with colleagues to create and apply analytical metrics. Assess the effectiveness of marketing plans and tactics through ROI and other performance indicators.
Excellence in Execution:
Demonstrate strong project management skills. Define objectives, adhere to timelines, and promote efficiency and effectiveness. Proficient in executing strategies across various channels, teams, and therapeutic areas.
Communication and Connection:
Exhibit the ability to communicate seamlessly across all organizational levels. Develop and present marketing objectives, budgets, and priorities. Motivate others to adopt and implement innovative ideas. Strengthen relationships with both internal and external stakeholders.
Business Insight:
As relevant to the role, take initiatives that extend beyond your immediate responsibilities. Extract insights from diverse sources and personal market knowledge. Proficient in various market research methodologies and interpreting results to inform actions. Familiarity with the digital marketing landscape.
Qualifications
Required:
Bachelor’s Degree
A minimum of 5 years of experience in the pharmaceutical industry or relevant brand management experience.
Preferred:
Experience in Generic and/or Consumer Packaged Goods (CPG) marketing/commercial operations. Pharmaceutical experience outside of marketing functions.
Experience with non-personal promotion/digital marketing. A Master’s Degree is preferred but not mandatory.
Benefits
We provide a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage from day one.
Additional offerings include Disability and Life Insurance, Paid Time Off, 13 paid Holidays, a 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.
Commitment to Diversity
Teva Pharmaceuticals is dedicated to equal employment opportunities. We ensure that employment opportunities are provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin, or any other legally recognized status entitled to protection under applicable laws.
We are committed to fostering a diverse and inclusive workplace for all.
If you require accommodations during the recruitment and selection process, please inform us so we can support you accordingly.
