Senior Brand Marketing Manager
15 hours ago
Generac Power Systems is seeking a highly skilled Senior Brand Marketing Manager to join our Residential Marketing Team. As a key player in our marketing organization, you will be responsible for enhancing the Generac brand's reputation among homeowners to drive demand for residential products.
Key Responsibilities:
- Develop and Execute Brand Marketing Strategies: Analyze consumer research, market trends, and business performance to develop and optimize brand marketing plans. Define and execute targeted marketing plans that drive brand awareness and engagement.
- Optimize Paid Media Strategies: Leverage data and insights to optimize media strategies. Partner with internal teams and external media agencies to ensure consistent execution and measurement of results.
- Develop and Optimize Brand Content: Collaborate with creative, website, and digital marketing teams to develop and deploy engaging brand content. Evaluate and optimize brand marketing content, including advertising, digital assets, and sales enablement materials.
- Team Leadership: Design and direct the work of the team. Select, coach, and develop staff. Set clear expectations to inspire and motivate the team.
Requirements:
- Bachelor's degree in marketing, business, or a related field
- 5-10 years' work experience with proven capabilities in brand marketing, including experience with paid media
- 2 years of management-level experience
Preferred Qualifications:
- Masters in Business Administration
Knowledge, Skills, and Abilities:
- Strong analytical skills with the ability to interpret data and market trends
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams
- In-depth understanding of marketing principles, industry trends, and best practices
- Results-oriented with the ability to thrive in a fast-paced environment
Generac Power Systems is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We are committed to creating a diverse and inclusive workplace where our employees can grow and thrive. If you are passionate about marketing and want to join a dynamic team, please submit your application.
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