Executive Director of Loyalty and Cobrand

4 weeks ago


Seattle, Washington, United States Alaska Airlines Full time
Job Summary

Alaska Airlines is seeking a seasoned executive to lead its award-winning Mileage Plan program as the Managing Director of Loyalty & Cobrand. This strategic role is responsible for overseeing all aspects of the loyalty program, including the multi-billion-dollar credit card portfolio. The ideal candidate will have a strong track record of driving member acquisition, retention, and program engagement, as well as experience in leading cross-functional teams and managing budgets.

Key Responsibilities
  • Develop and execute strategies to drive member acquisition, retention, and program engagement
  • Lead teams tasked with designing, implementing, and managing the loyalty program
  • Track and deliver to agreed financial metrics, including managing the overall loyalty program budget
  • Ensure compliance with all Bank requirements and internal policies
  • Identify areas to innovate the loyalty program and define business plans with clear goals, metrics, and P&L projections
  • Oversee the development, implementation, and delivery of the Mileage Plan co-brand credit card
  • Collaborate with key co-brand partners to maximize results for Alaska Airlines
  • Build long-term relationships with partners to drive business growth
Requirements
  • 10 years of experience in financial services, consulting, loyalty-related disciplines, partnership management, and/or consumer-facing marketing
  • 5 years of leadership experience, with at least 2 years directly leading people
  • Bachelor's degree, or willingness to attain a Bachelor's degree within six years of start date
  • High EQ/IQ with an ability to leverage teams and build internal/external alliances
  • Forward thinking mindset with a strong bias for action and a high level of motivation
  • Ability to manage cross-functional teams and communicate effectively across all organizational levels
Preferred Qualifications
  • Airline industry experience
  • Passion for loyalty programs, aviation, guest experience, and platform development
  • Experience using Excel, Alteryx, and/or Tableau
  • Detail-oriented and highly organized, with ability to multi-task and work independently
What We Offer
  • Unlimited confirmed travel privileges on Alaska Airlines & Horizon Air
  • Comprehensive well-being programs, including medical, dental, and vision benefits
  • Generous 401k match program
  • Quarterly and annual bonus plans
  • Equity grants
  • Generous holiday and paid time off
  • Lounge membership


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