Director of Demand Generation

1 week ago


Waltham, Massachusetts, United States oilandgas Full time
Job Title: Director of Demand Generation

We are seeking a highly experienced and results-driven Director of Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:
  1. Develop and lead the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  2. Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
  3. Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
  4. Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
Team Leadership:
  1. Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  2. Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  3. Foster a culture of innovation, collaboration, and continuous improvement within the team.
Campaign Execution & Optimization:
  1. Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
  2. Ensure campaigns are designed to engage prospects throughout the buyer's journey, from awareness to conversion.
  3. Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
Requirements:
  1. 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  2. Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  3. Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  4. Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  5. Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  6. Excellent leadership and team management skills, with experience leading a globally distributed team.
  7. Analytical mindset with strong data-driven decision-making skills.
  8. Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
  9. Committed to Rocket's core values of empathy, humanity, trust, and love.


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