Senior Demand Generation Strategist

4 weeks ago


Northbrook, Illinois, United States UL Full time

Job Summary

UL is seeking a Senior Demand Generation Specialist to support activities and projects to increase marketing productivity and effectiveness through leverage, consistency, and continuous improvement in Industrial campaigns.

Key Responsibilities

  • Expertly supports activities and projects to develop and optimize the strategy for marketing technology tools support, identifies areas where technologies and toolsets can improve performance, and provides new functionalities to meet business objectives.
  • Develops strong working relationships with business, marketing, and sales peers to define and oversee process creation, implementation, governance, and continuous improvement to increase adoption and ensure alignment for lead development, contact acquisition, event support, and demand generation.
  • Expertly supports activities and projects to provide input to optimum inbound and outbound tactic mix and works closely with strategic communications and business peers to provide input on optimal content strategies that drive successful demand generation programs.
  • Expertly supports activities and projects to analyze and translate data into actionable insights on program performance, marketing impact, and forecasting.
  • Expertly supports activities and projects to optimize teleservices including business development, contact acquisition, event support.

Requirements

  • Generally, 6 years or more of related experience or demonstrated competency.
  • Strong written and oral communications.
  • Strong collaboration.
  • Strong project planning and management.
  • Business acumen.
  • Budget management.
  • Strong analytical skills.
  • Capabilities and experience working with senior leaders.
  • Team player.
  • Expertise in demand generation strategies and MAP/CRM tools.

About UL

UL is a global leader in applied safety science, transforming safety, security, and sustainability challenges into opportunities for customers in more than 110 countries. We deliver testing, inspection, and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.

The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission.

We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.

Our science is your advantage.

UL is an equal opportunity employer and is committed to diversity and inclusion in the workplace.



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