Product Marketing Manager

4 days ago

Oakdale, Minnesota, United States Miraclon Corporation Full time
About Miraclon

Miraclon is the home of FLEXCEL Solutions, a leading provider of flexographic printing technology. Our innovative solutions have transformed the industry for over a decade, enabling high-quality and efficient printing. We're committed to pioneering image science, innovation, and collaboration with industry partners and customers.

Job Overview

As a Product Marketing Manager at Miraclon, you'll play a key role in defining and executing the go-to-market strategy for our flexographic printing products. You'll be responsible for understanding customer needs, developing compelling product positioning, and ensuring successful product launches.

Key Responsibilities
  • Market Analysis and Strategy: Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
  • Support implementation of go-to-market strategies for new product introductions and enhancements.
  • Define target customer segments and develop customer personas.
  • Product Positioning and Messaging: Create compelling product positioning and value-based messaging that differentiates Miraclon's products in the market.
  • Develop and manage product collateral, including datasheets, brochures, and presentations.
  • Ensure consistent and integrated messaging across all product lines, marketing channels, and materials.
  • New Product Introduction: Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.
  • Develop and manage the execution of marketing strategies to drive product awareness and adoption.
  • Sales Enablement: Develop sales tools and training materials to support the sales team in value-selling based methodologies for the entire product portfolio.
  • Conduct training sessions and workshops to educate the sales team on product capabilities, value/benefits, and positioning.
  • Assist in the creation of case studies, white papers, and other sales collateral.
  • Customer Engagement: Engage with customers to gather feedback and insights for product development and improvement.
  • Build and maintain strong relationships with key customers and industry influencers.
  • Represent Miraclon at industry events, trade shows, and conferences.
  • Collaboration and Communication: Collaborate with product management, R&D, sales, and other internal teams to align product and marketing strategies.
  • Communicate marketing plans, product updates, and market insights to internal stakeholders.
  • Provide regular reports on marketing activities and performance metrics.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 10+ years of experience in product marketing, preferably in a printing, packaging, or graphic arts related industry.
  • 5+ years working with Go to market teams on new product introduction and supporting and enabling commercial sales teams on a global scale.
  • Strong understanding of market research, product positioning, and go-to-market strategies.
  • Excellent written and verbal communication skills, with a proficiency in story-telling.
  • Proven ability to manage multiple projects and meet deadlines.
  • Experience with digital marketing tools and analytics platforms.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Passion for technology and innovation in the printing industry.

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