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Product Marketing Strategist

2 months ago

Phoenix, Arizona, United States myGwork - LGBTQ+ professionals & allies Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at myGwork - LGBTQ+ professionals & allies. As a Product Marketing Specialist, you will play a critical role in driving the growth and monetization of our products.

Key Responsibilities
  • Capture and document market, customer, sales, and competitive insights to inform product plans and go-to-market strategies.
  • Develop and execute go-to-market plans that define the go-to-market strategy in key markets, accelerate the sales pipeline, and establish goals and success metrics.
  • Collaborate with cross-functional teams to ensure alignment to priorities and drive go-to-market success.
  • Contribute to the development of product stories, value propositions, positioning, and core messaging that enable Pearson teams to beat the competition.
  • Develop and maintain core sales tools and participate in the execution of sales training in collaboration with Training & Development and Product Sales Specialists.
Requirements
  • Undergraduate degree required.
  • 1-3+ years of B2B product marketing experience or 3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech space.
  • Proven collaboration skills and the ability to lead through influence.
  • Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategy.
  • High integrity, energy, and a desire to work in a results-oriented, diverse team environment.
About myGwork - LGBTQ+ professionals & allies

myGwork is a member of the LGBTQ+ business community and is committed to creating a workplace where diversity, equity, and inclusion thrive. We value the power of an inclusive culture and promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential.

We are an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.