Digital Sales Solutions Manager
4 weeks ago
The Digital Sales Solutions Manager represents the channel to Product & Market manager with ongoing interactions, including the support of bi-weekly sales meetings, MBRs & BAU management where results are being reviewed.
This role provides the Digital Channel subject matter expert support for input on sales strategies and directions to help achieve account plan, public site sales strategy and overall line of business goals.
Key Responsibilities:
Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online
Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation
Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc
Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success
Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business
Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales.
Requirements:
Bachelor's degree or work experience equivalent to Bachelor's degree required
Bachelor's degree in Business, Marketing, Computer Science, Social Sciences
5+ years' experience required
Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic is desired.
Preferred Qualifications:
Proven understanding of financial institutions product offering(s) and current processes for digital sales
Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
Detailed business knowledge of public site and sales site technology and tools
Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives
Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
Skillful communication, negotiation, and partnering skills with an ability to remain resilient under pressure
Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment
Experience managing and developing business cases/requirements
Digital marketing experience to drive customer acquisition from sales and performance
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