Associate Director, Creative Strategy

1 day ago


Chicago, Illinois, United States Whirlpool Corporation Full time
About Whirlpool Corporation

Whirlpool Corporation is a leading kitchen and laundry appliance company that is constantly pursuing innovation to improve life at home and inspire generations with its iconic brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.

The Role

We are seeking a highly skilled Associate Director, Creative Strategy to join our in-house, award-winning creative agency and studio, WoW Studios. As a key member of our team, you will be responsible for architecting the strategic vision that helps uncover human-centered insights, provoke innovative creative ideas, and inspire teams to create breakthrough communications approaches across the Whirlpool portfolio of brands.

Key Responsibilities
  • Lead a team of Creative Strategists to deliver comprehensive briefs that drive creative strategy for integrated campaigns, ensuring alignment with overall brand and business objectives.
  • Guide the development of strategic insights to inform creative concepts, content development, and campaign execution.
  • Partner with Marketing Science on learning plans, suggest and own the creative strategy learning plan, and participate in research, identifying opportunities for innovation and differentiation.
  • Ensure brand consistency and integrity across all creative outputs.
  • Advocate for the brand's voice, tone, and visual identity in all communications and creative materials.
  • Collaborate with creative teams to brainstorm, develop, and execute innovative concepts and ideas.
  • Oversee the creative process from concept to execution, ensuring consistency and quality across all deliverables.
  • Review and provide feedback on creative work, ensuring it meets strategic goals and brand standards.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business Administration, Marketing Research, Behavioral Psychology, Social Sciences, or related field.
  • 7+ years of experience in a creative strategy, marketing strategy, consumer science, content strategy, strategic consulting, or related role, preferably within a creative agency environment.
  • Expertise in go-to-market product strategy.
  • Experience in quantitative and qualitative research methodologies, statistical analysis, and data visualization.
What We Offer

Whirlpool Corporation offers a dynamic and inclusive work environment that values diversity, equity, and inclusion. We are committed to equal employment opportunity and prohibit any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.



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