Creative Director

4 days ago


Chicago, Illinois, United States Leapfrog Online Full time
About the Role

We are seeking a highly skilled and experienced Creative Director to join our team at Leapfrog Online. As a key member of our leadership team, you will be responsible for driving the creative vision and strategy for our digital marketing initiatives.

Key Responsibilities
  • Develop and manage a scalable creative function serving all business units, capable of flexing resources to accommodate changes in the size and scope of business needs.
  • Ensure consistent and transparent communication around the flow of projects and approvals; coordinate with Account, Program Management, Business Analysis, Delivery Management, and Implementation teams for highly integrated execution.
  • Manage the delivery of compelling direct marketing concepts and intuitive navigation for client sites, digital marketing strategies and online advertising initiatives.
  • Manage the delivery of engaging, direct marketing copy that drives consumers to buy our client's products and enables superior online user experience and SEO efficacy.
  • Define, establish and refine a standard set of objective evaluative criteria for all design work, based on direct marketing principles.
  • Ensure the diligent maintenance of client brand standards in all Creative and Production executions.
Requirements
  • Four-year degree
  • 10+ years of experience, preferably at a Creative, Direct Marketing or User Experience agency
  • Solid experience leading creative for direct marketing for digital experiences including websites and landing pages.
  • Experience of the business development cycle, client presentations and selling conceptual creative internally and externally.
  • Understanding of the role of copywriting, color, typography, interaction design, photographic and illustrative treatments, and their application in the execution of direct marketing.
  • Experience with mobile, social and email marketing.
  • Strong project management skills and keen understanding of concept-to-execution development process.
  • Ability to operate with candor and integrity, collaborate and build trust.

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