Marketing Strategist

3 weeks ago

Los Angeles, California, United States Aquent Full time
Job Title: Marketing Consultant

About the Role:

The Marketing Consultant will play a crucial role in driving the "voice of the customer" into our client's marketing efforts, focusing on retention strategies for existing employers/members and attraction of new member groups. This position requires the execution of marketing plans, sales enablement, digital coordination, and strategic market research to support the Health Plan & Medical Groups by monitoring performance, providing customer insights, and guiding leadership decisions through data-driven analysis.

Key Responsibilities:

  • Execute Marketing Plans: Develop end-to-end project plans, produce core sales enablement materials, and coordinate digital marketing efforts to drive business growth and customer engagement.
  • Drive Stakeholder Engagement: Collaborate with key stakeholders across the organization to ensure alignment and effective communication, fostering a culture of collaboration and innovation.
  • Deliver with Excellence: Execute projects to a high standard, ensuring quality and timely delivery, and continuously seeking ways to improve processes and outcomes.

Primary Responsibilities:

  • Collaborate on diverse, complex assignments with significant scope, involving cross-functional teams and senior stakeholders to drive business results and customer satisfaction.
  • Provide insights into customer needs and market trends, shaping strategies for product development, branding, and service performance to drive business growth and customer loyalty.
  • Monitor and evaluate the performance of sales and marketing initiatives, providing data-driven support for senior leadership's strategic and tactical decisions to optimize business outcomes.
  • Conduct market research, estimate project scope and costs, and manage ongoing and ad-hoc research projects to inform business decisions and drive innovation.
  • Lead efforts to improve departmental functions, services, and internal communications to enhance the overall customer experience and drive business success.
  • Coordinate training seminars and interregional meetings to enhance the team's market research capabilities and drive knowledge sharing across the organization.
  • Seek ways to leverage knowledge and research across the organization for greater impact and business value.

Requirements:

  • Education: Minimum: Bachelor's degree in Marketing, Business, Market Research, or a related field. Preferred: Master's degree in Marketing, Market Research, Business, or Social Sciences with training in qualitative and quantitative analysis. Doctorate preferred.
  • Experience: Minimum 8 years of experience in marketing, market research, or related fields. Ability to manage multiple projects concurrently and oversee large-scale initiatives. Expertise in market research methodologies and application to solving business problems. Demonstrated ability to develop new research techniques and contribute to evolving work standards.

Compensation: The target hiring compensation range for this role is $45 to $50 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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