Digital Marketing Specialist
8 hours ago
We are seeking a highly skilled Digital Marketing Specialist to manage and optimize our PPC campaigns across various platforms. As a key member of our marketing team, you will be responsible for developing and executing effective PPC strategies to drive traffic, increase conversions, and maximize ROI.
This is an in-office role in Las Vegas, NV.
Key Responsibilities:
- Develop, manage, and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels.
- Conduct thorough keyword research and optimize ad copy to improve campaign performance.
- Monitor and analyze campaign data to identify areas for optimization and improvement.
- Implement conversion tracking and utilize data to make data-driven decisions.
- Collaborate with the marketing team to align PPC campaigns with overall marketing objectives.
- Stay up-to-date with industry trends and best practices in PPC advertising.
Requirements:
To be successful in this role, you will need:
- Prior experience as a PPC Specialist or similar role.
- Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
- Proficiency in managing and optimizing PPC campaigns.
- Ability to conduct keyword research and optimize ad copy.
- Analytical mindset and ability to interpret campaign data to drive results.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.
- Bachelor's degree in Marketing, Advertising, or a related field.
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