Digital Marketing Strategist

3 days ago


Las Vegas, Nevada, United States LegalMatch Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to spearhead our digital presence and drive organic traffic to new heights.

Key Responsibilities:

  • Conduct in-depth keyword research and analysis to inform content optimization and propel our website up the organic search rankings.
  • Develop and execute innovative SEO strategies that boost our visibility across search engines, leveraging on-page and off-page optimization techniques.
  • Monitor and analyze SEO performance metrics, including traffic, rankings, and conversions, to inform data-driven decisions.
  • Collaborate closely with content creators and developers to implement SEO best practices and elevate our digital footprint.
  • Stay up-to-date on industry trends and best practices, continuously refining our SEO playbook for maximum impact.
  • Design and optimize website structure, content, and landing pages to deliver peak SEO performance.
  • Partner with our digital marketing team to expertly manage and optimize PPC campaigns, amplifying our reach and impact.

Requirements:

  • Proven track record as an SEO Specialist or in a similar role, with a strong background in delivering effective SEO strategies.
  • Deep expertise in keyword research, SEO copywriting, and optimizing site performance to drive results.
  • Proficiency with leading SEO tools, including Google Analytics, SEMrush, and Moz, alongside sharp analytical skills to inform strategic decisions.
  • Excellent communication and collaboration skills, enabling seamless teamwork across diverse teams.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred, demonstrating a commitment to excellence in the digital marketing arena.


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