Performance Marketing Specialist

4 days ago


Chicago, Illinois, United States Camping World Full time
Sales and Marketing at Camping World

We are currently seeking an SEM Marketing Specialist to join our sales and marketing team, focusing on the growth and development of our digital marketing initiatives.

About the Role:

This role involves planning and executing digital marketing campaigns across multiple platforms, including Google Ads, Microsoft Ads, and SA360. You will be responsible for driving campaign performance through optimizations and A/B testing strategies, as well as providing performance reporting and insights using tools like GA4 and LookerStudio.

Key Responsibilities:

  • Develop and execute digital marketing strategies, leveraging expertise in SEM, Google Ads, and Microsoft Ads.
  • Analyze campaign performance data, identifying areas for improvement and implementing optimization strategies.
  • Collaborate with cross-functional teams to drive business growth and revenue.

Requirements:

  • Minimum 2+ years' experience in SEM or equivalent external experience.
  • Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4.
  • Strong analytical and problem-solving skills, with the ability to work independently and collaboratively as part of a team.

Benefits and Compensation:

  • A competitive salary range of $55,335.00 - $83,055.00 per annum.
  • A comprehensive benefit package, including medical, dental, vision, and more.
  • Access to on-the-job training and development opportunities.


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