Media Operations Manager

2 weeks ago

Fort Lee, New Jersey, United States Willis Towers Watson Full time

Job Overview

POSITION SUMMARY

As a vital member of the media and analytics division, you will report directly to the Senior Director of Media. Your primary responsibility will be to oversee all media operations, execute media strategies, and evaluate performance KPIs to align with business objectives for each campaign.

This role requires you to refine media processes, assess and implement media models, including attribution, and explore emerging platforms.

We are looking for a seasoned manager who is passionate about performance-driven advertising and is proactive in seeking solutions to enhance our business outcomes.

Proficiency in Spanish is preferred but not mandatory.

KEY RESPONSIBILITIES INCLUDE:

  • Mentor, supervise, and guide junior media team members in executing media plans and strategies, as well as managing media performance, analysis, and reporting.
  • Determine the optimal media mix and strategies based on campaign goals across various marketing channels.
  • Prepare and present media plans, forecasts, quarterly evaluations, and testing proposals to clients.
  • Monitor and manage media budgets for all campaigns.
  • Collaborate with the media and analytics team to identify opportunities for enhancing data processing, results reporting, media operations, and systems.
  • Lead the media team in presenting analyses, findings, and recommendations to achieve client objectives.
  • Drive the business operating vision and translate it into actionable recommendations and solutions for processes, personnel, and technology.
  • Employ strategic thinking and partner with senior leadership and team members to generate ideas for growth and achieve business goals.
  • Research, qualify, onboard, and manage relevant partnerships to complement and enhance service offerings and overall media performance.
  • Stay informed about market research, competitive data, industry trends, and the media landscape.

QUALIFICATIONS

ESSENTIAL SKILLS AND EXPERIENCE

  • Strong leadership and analytical capabilities with a proven track record of delivering in-depth media performance analysis and insightful recommendations to drive business growth.
  • Solid business acumen with demonstrated experience and knowledge of the US Hispanic marketing and media landscape.
  • Highly skilled in Excel and PowerPoint; experience with Core Media systems, Power BI, and Tableau is advantageous.
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Outstanding project management abilities with a talent for prioritizing tasks and meeting deadlines in a dynamic environment.
  • A minimum of 7 years of experience in performance-oriented media roles.
  • A Bachelor's degree in a relevant field is required.
Willis Towers Watson is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet

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