CRM Operations Specialist

4 weeks ago

Beverly Hills, California, United States House of Blues Full time
Job Summary:

House of Blues is seeking a CRM Operations Specialist to manage the execution of Ticketmaster's multi-channel CRM campaigns, including email and push. The ideal candidate will have a proven track record of executing high-volume email and push campaigns, with a strong understanding of Salesforce Marketing Cloud (SFMC) and data analysis.

Key Responsibilities:
  • Oversee the end-to-end execution of daily email and push marketing campaigns, including audience segmentation, audience builds, A/B testing, quality assurance, and deployment in SFMC.
  • Manage the email request intake process, including reviewing and scheduling approved campaigns.
  • Work closely with product and development teams to troubleshoot issues and find feasible solutions for unique issues and stakeholder requests.
  • Assist with the creation and analysis of monthly and ad-hoc reports, providing key insights to optimize the performance of future campaigns.
  • Update and distribute marketing documentation decks to TM/Live Nation business stakeholders.
  • Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics).

Requirements:
  • Bachelor's Degree.
  • 2+ years email marketing experience, with a proven track record of executing a high volume of email and push campaigns.
  • Comfortable working with an enterprise-level Email Service Provider (ESP), preferably Salesforce Marketing Cloud (SFMC).
  • Detail-oriented with strong organizational, project management, and analytical skills.
  • Ability to work in a fast-paced environment, multi-task, and take direction from multiple sources, and adapt to shifting priorities and timelines.
  • Strong communication skills and ability to work collaboratively with cross-functional partners on tech, product, creative, and client teams.
  • Technical aptitude as well as an ability to think creatively.
  • Working knowledge of Microsoft Office programs, particularly MS Excel (e.g., pivot tables, vlookups).

Bonus Experience:
  • Working knowledge of HTML programming and HTML editors.
  • Graphic design experience or basic knowledge of MySQL a plus.
  • Experience with Google Analytics.
  • Knowledge and experience with SMS and web push campaigns.
  • Passion for live events.

Benefits & Perks:
  • Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
  • HEALTH: Medical, Vision, and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
  • YOURSELF: Generous paid time off policy including paid holidays, sick time, and paid days off for your birthday, Free concert tickets.
  • WEALTH: 401(k) program with company match, Stock Program.
  • FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support.
  • CAREER: Tuition reimbursement, student loan repayment, internal growth and development programs & trainings.
  • OTHERS: Volunteer time off, crowdfunding network.

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