Media Strategist

2 weeks ago

Miami Florida, United States Publicis Groupe Full time
Position Overview

As a key member of the Latin American Communications Planning team, you will play a vital role in shaping the media strategies for various brands. Your responsibilities will encompass the management of daily operations within the LATAM Communications Planning framework, ensuring effective stewardship of projects.

Key Responsibilities

1. **Media Planning Support**: Collaborate with the AMD team to develop comprehensive media planning strategies, which may include diverse channels such as print, broadcast, and digital campaigns. You will be responsible for soliciting proposals for any unique activations from vendors.

2. **Vendor Coordination**: Organize and facilitate necessary communications with vendors, including meetings to explore new media opportunities and proposals.

3. **Proposal Evaluation**: Assess and provide insights on media proposals received, ensuring to renegotiate terms when required.

4. **Research and Insights**: Exhibit initiative by conducting research to uncover valuable insights that can enhance media strategies.

5. **Client Tools Proficiency**: Maintain a strong understanding of Publicis One and the tools and processes relevant to assigned clients.

6. **Media Negotiation and Implementation**: Oversee the negotiation, purchasing, and execution of all media initiatives, including the request for annual budgets.

7. **Investment Analysis**: Analyze and forecast annual media investments by vendor and by country, providing detailed reports on expenditures by brand and month.

8. **Rate and Budget Analysis**: Conduct thorough evaluations of rates, commitments, and budgets, taking into account factors such as inflation and exchange rates.

9. **Relationship Management**: Manage negotiations for high-value and complex media packages, fostering robust relationships with media vendors and agency partners.

10. **Client Expectation Management**: Ensure that client expectations are met through timely development and delivery of work.

11. **Team Leadership**: Provide ongoing guidance to associates to help achieve client and agency objectives.

12. **Collaboration with Local Operations**: Work alongside local Starcom operations to meet client needs and support local teams with strategic insights and best practices from other markets.

13. **Campaign Performance Oversight**: Monitor campaign performance to ensure alignment with key success metrics, offering recommendations for improvement as necessary.

14. **Proactive Client Support**: Take initiative to ensure that client objectives are consistently met.

15. **Inventory and Billing Management**: Act as the final resource for resolving any discrepancies related to inventory, billing, and invoices.

16. **Business Knowledge Maintenance**: Maintain a comprehensive understanding of the client's business, both in terms of current status and historical context.

17. **Process Improvement Suggestions**: Propose ideas for process enhancements and best practices to promote consistency, flexibility, and efficiency.

18. **Performance Evaluation Development**: Create thorough and constructive performance evaluations for assigned associates through the PMP process.

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