Senior Vice President, Social Media Strategist

6 days ago


New Haven, Connecticut, United States Highwire Full time
About Highwire

Highwire is a modern strategic communications and digital marketing agency that empowers disruptive companies to thrive in a rapidly changing world. Our team of experts is dedicated to helping clients achieve their goals through innovative storytelling, data-driven insights, and a deep understanding of the ever-evolving digital landscape.

Job Overview

We are seeking a highly skilled Senior Vice President, Social Media to join our team and lead our social media programs to new heights. As a key member of our leadership team, you will be responsible for developing and executing comprehensive social media strategies that drive business growth, enhance our clients' online presence, and establish Highwire as a leader in the industry.

Key Responsibilities
  • Develop and implement innovative social media strategies that integrate with broader digital marketing and communications efforts.
  • Stay at the forefront of social media trends, platforms, and technologies to ensure Highwire remains a leader in social media.
  • Represent the agency through thought leadership, speaking engagements, and attendance at relevant industry events.
  • Collaborate with cross-functional teams to integrate social media efforts into broader communications and digital marketing plans for clients.
  • Drive client success by delivering strategic, data-driven social media campaigns that align with business goals and deliver measurable outcomes.
Requirements
  • 12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership role.
  • Expertise in social media platforms, influencer marketing, content creation, community management, and analytics.
  • Experience in paid social media, including but not limited to audience targeting, campaign creation, optimization, retargeting and qualification, whitelisting, and attribution.
  • Proven experience leading and growing social media programs within an agency environment.
  • Strong client-facing skills, with a demonstrated ability to build, retain, and grow senior-level client relationships.
What We Offer

At Highwire, we offer a dynamic and supportive work environment that fosters growth, creativity, and innovation. Our benefits package includes:

  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
  • 401K Match
  • Medical and dental benefits/ FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Cell phone reimbursement
  • Wellness benefit
  • Donation Match
  • Full-time writing Coach
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog-friendly work environment


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