Marketing Director

1 day ago


Greenwood, South Carolina, United States ES Foundry Corp Full time
Job Summary

ES Foundry Corp is seeking a highly motivated and experienced Marketing Manager to help establish our brand name in the solar energy industry. As a key member of our team, you will play a pivotal role in driving the growth and success of the company.

Key Responsibilities
  • Develop customer journey from initial contact, factory visits, purchase orders to delivery
  • Develop and implement marketing strategies that align with ES Foundry's business goals
  • Develop and release marketing materials to progress lead generation to purchase orders show casing value proposition of domestic content manufacturing
  • Develop, track and execute on lead generations working with sales team
  • Manage and optimize digital marketing campaigns (CEO, SEM, PPC and social media) to increase brand awareness and generate lead generation
  • Organize and facilitate regional trade shows, industry events and webinars to promote ES Foundry products
  • Oversee and work with 3rd party vendors to develop and release marketing materials
  • Effectively manage key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and optimize for future efforts
  • Develop, organization and report out on market intelligence including industry trends, customer needs and competitors
Requirements
  • Bachelor's degree in marketing, Business, Communications or related field
  • Minimum of 3 to 5 years of experience in a Marketing management role
  • Minimum of 3 to 5 years of experience in the renewable energy industry
  • Proven success in creating and executing marketing campaigns that drive brand growth and customer acquisition.
  • Excellent leadership, teamwork, program management, verbal and written communication skills
  • Experience in managing budgets, vendor relationships, and marketing teams
  • Willingness and ability to travel domestically as required
Preferred Skills
  • MBA
  • Experience with CRM systems and marketing automation tools.
  • Familiarity with solar energy products, government incentives, and industry regulations.
  • Strong creative and analytical thinking skills.
  • Ability to thrive in a fast-paced, dynamic industry environment


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