Strategic Marketing Professional

3 weeks ago


Chicago, Illinois, United States K2 Services Full time
Job Title: Marketing Specialist

K2 Services is seeking a highly skilled Marketing Specialist to support our Client Services team. The ideal candidate will have a strong background in content creation, including PowerPoint presentations, proposal templates, and article publication.

Key Responsibilities:

  • Develop compelling marketing materials that align with brand guidelines and support sales efforts.
  • Assist in the creation, posting, and release of articles across various platforms, ensuring content is optimized for SEO and audience engagement.
  • Collaborate with product and sales teams to execute go-to-market strategies, including creating messaging frameworks, and supporting promotional campaigns.
  • Ensure all marketing materials maintain a consistent voice, tone, and visual identity across all channels.
  • Assist in the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising.
  • Conduct research to identify market trends, customer needs, and competitive landscape to inform marketing strategies.
  • Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for optimization.
  • Responsible for the quarterly go-to-market strategy that will support the organization's strategic vision and objectives.

Requirements:

  • 7+ years of experience in a marketing role, with a focus on content creation and GTM strategy support.
  • Proficiency in Microsoft Office (especially PowerPoint), Adobe Creative Suite, and marketing automation tools.
  • Experience with content management systems (CMS) and familiarity with SEO best practices.
  • Excellent written and verbal communication skills, with a strong attention to detail.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.



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